born to live, built to die

BORN TO LIVE

BUILT TODIE

@curiousclutter

On the 3rd week of each June Cannes could break off the French mainland and sink

and it would take a long time for anyone to notice, because…

PEOPLE DON’T NEED ADVERTISING

He creates art from the ocean of dead algorithms ineffective banner ads and branded spam online.

…as highlighted by artist Alex Dragulescu

…so what do people need?

#1

FREEEXPERIENCES,

EDUCATION,INFORMATION,

SERVICES,TOOLS, FUN &

EVENTS

…so what do people need?

People will ENGAGE with brands that provide these

What else do people need?

#2

What else do people need?

A BIT OF SIMPLICITY

People want help navigating the clutter of choice

…so people ENGAGE with brands that help make their lives simpler

People want help navigating the clutter of choice

…so people ENGAGE with brands that help make their lives simpler

People want help navigating the clutter of choice

ENGAGEMENT

#1 GREAT ‘STUFF’ & IDEAS

+#2 SIMPLE EXECUTION

=

engagement ⁄ engagementnoun

1 when an audience begin conversations about a brand2 when an audience spread and share a brand’s content3 when an audience contribute to a brand’s content4 when an audience feel a sense of ownership over a brand5 a more valuable metric than reach and frequency

“I would rather have 100 engaged fans than 1,000,000 passive ones.”

- Graeme Boyd. Social Marketing Manager. Xbox

but how can brands maintain engagement?

BORN TO LIVE

create projects that are

not campaigns that are

BUILT TODIE

Vacuum up the oceans

Electrolux

Change the way people climb the stairs

Volkswagen

Help people have embarrasingdrunk conversations

Smirnoff

Revitalise a dying town

Levi

Reassure ‘Sneaker Freaks’that they are not the only ones

FootLocker

Help people impulse saveas easily as they impulse buy

Westpac

...a little less of this please