booyah seo strategies for 2013

SEO Strategy for 2013

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2012: Year of the PanguinOut with the old…

CONTENT

Engagement

Freshness

Relevancy

LINKS

Low Quality

Anchor Text

Social

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Stay Relevant to Your SiteOut with the old…

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Results Focusing on Relevancy & Intent

Out with the old…

5

Get Chunky With The Long TailOut with the old…

Source: http://www.seomoz.org/blog/illustrating-the-long-tail

6

Stop Keyword StuffingOut with the old…

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Remove Low Quality ContentOut with the old…

8

Stop Watching Daily RankingsOut with the old…

It is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily rankings.

9

Stop Building Low Quality LinksOut with the old…

Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice

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SEO Strategies for 2013

Content Optimization

Technical SEOMobile

Local Search

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Become Strategically Integrated2013 SEO Strategies

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The New Ways to Measure SEO2013 SEO Strategies

SEO KPIs

Query Impressions

Position

CTR % Traffic

Engagement

Conversions

13

Improve your CTR Curve2013 SEO Strategies

Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates

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Search Queries & Impressions2013 SEO Strategies

15

Create Content for Consumers – Not Google

2013 SEO Strategies

16

Understand what Content Marketing is

2013 SEO Strategies

Target Audience

(Personas)

Online Behavior

(Interest)

Content Development

(Messaging)

Content Placement

(Platforms)

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Produce All Kinds of Content2013 SEO Strategies

Source: http://www.seomoz.org/

18

Shotgun vs. Rifle2013 SEO Strategies

Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/

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Write Content to Appeal to Influencers

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Use These Social Media Platforms2013 SEO Strategies

21

Evaluate the Current Link Profile2013 SEO Strategies

22

Set Up & Optimize Local Listings2013 SEO Strategies

23

Choose a Mobile Design Strategy2013 SEO Strategies

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Make your Site Crazy Fast2013 SEO Strategies

25

Use Schema To Make Your Site Stand Out

2013 SEO Strategies

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