boost your holiday marketing with facebook promotions
Post on 02-Dec-2014
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Boost Your Holiday Marketing
with Facebook Promotions
Introductionwho is GroSocial?
• Founded in 2010
• Creator of social media marketing software for small businesses
• Seasoned social media marketers
• Located in Utah
Your Customers Are on Facebook(and it’s really really big)
• Over 1 Billion people are on Facebook
• Roughly 50% log in daily
• And spend approximately 30 minutes per day on Facebook
• 1 of every 8 minutes spent online is spent on Facebook
Why Promotions?• Yes, they really do work!
we have proof!
• Your fans (potential customers) expect itit’s the #1 reason why consumers interact with brands on Facebook
• Your competition is stiff!friends, family, photos, games/apps, etc.
• They’re fun...and memorableover 95% of interactions take place in the News Feed
Why Holiday Promotions?
Traffic isUP in
December
What Kind of Promotions?
• Simple Sweepstakes
• Photo Contest
• Video Contest
• Comparative Voting
• Quiz
• Advent Calendar
Getting Started
Promotion Strategy
• Decide on a theme
• Make the “like” mandatory
• Get an email address (this is a must)
• STRONGLY incentivize sharing
• Make the giveaway item universally interesting
Decide on a giveaway item
Giveaway Itemsoffer the most universally interesting item(s) possible
• Items
• Cash
• Electronics
• Gift Cards
• Experiences
• Event Tickets
• Backstage Passes
• Anything “Exclusive”
Make it look sharp!
Promotion Design
• Keep it extremely simple
• Include a theme
• Make the call to action clear
Give it some flair
The Secret Weapon
Invite a sponsor or partner to participate with you
Promote your Promotion
The Emails• Traffic Email
• Thank You Email
• Reminder Email (Slackers)
• Reminder Email (Entrants)
• Winner email
The Social Push• Daily Facebook Page updates
• Consider Promoted Posts
• “Leader Board” updates
• Daily Tweets
• Blog Post(s) - keep it simple
• Facebook Ads
Monitor
The verb, not the noun. But you knew that.
What Metrics to Watch• Email open rates
• Facebook Page traffic
• Facebook tab/promotion traffic
• Promotion entrants per day
• Sharing statistics per day and per entrant
Select a winner
Various Methods
• Make it completely random
• Reward those who hook you up!
• Consider offering multiple prizes
Done!rinse & repeat
A cool case study
Puzzle + Advent Calendar
• 10 Giveaway Items(1 per day)
• Two ParticipatingCompanies
• Results- Day 1: 3,758 new fans- Day 2: 14,225 new fans
What will this cost me?• Design Cost: $500+
• Development Cost: $1,000+
• Giveaway Item(s): $50-1,000+
• Time
• Or...use a vendor you trust for ~$500-600
Questions?
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