book launch presentation small
Post on 28-Jan-2015
109 Views
Preview:
DESCRIPTION
TRANSCRIPT
BOOKLAUNCH
TU Delft October 27th 2010
Erik Roscam Abbing Jos van der Zwaal Jan Buijs Igor Kluin Guido Stompff Aldo de Jong Ralf Beuker Linda Knapen Arne van Oosterom Judith van Zanten
JOS VAN DER ZWAAL
ERIK ROSCAM ABBING
founder/owner Zilver innovation bv
what is Brand Driven Innovation ???
well…., err….
the essence, in 10 slides…
branding?
innovation?
design?
branding is about relationships between people
brands imply a promise that needs to be kept
by developing products or services that fulfill that promise
slide stolen from arne
innovation is about creating new value that has real meaning to people
branding innovation
fulfilling a brand’s promise through new products and services
and infusing these new products and services with meaningful value
so brand driven innovation is
and design is essential for BDI
branding innovation design
design turns complex ambitions into tangible, human solutions
this requires a whole new way of working
jamming
photo: thundershead
jamming
photo: juan n only
jamming = crossing borders
photo: thundershead
jamming = challenging conventions
jamming = working together
photo: maria cecita
photo: jazzuality
jamming = focussing on the process
jamming = finding a shared vision
photo: ptcentrum
JAN BUIJS
professor product innovation and creativity TU Delft
IGOR KLUIN
founder/owner Qurrent
GUIDO STOMPFF
senior designer Océ
ALDO DE JONG
founder owner Claro partners, Barcelona
RALF BEUKER
dean Design School, Münster University of Applied Sciences
LINDA KNAPEN
Marketing manager NLISIS / DSM
ARNE VAN OOSTEROM
Founder/owner Designthinkers
JUDITH VAN ZANTEN
Design Manager Priva
CEES DE BONT
Dean Industrial Design Engineering, TU Delft
THANK YOU
All speakers
Jos van der Zwaal
Cees de Bont Zilver:
Christa van gessel
Robert Zwamborn
Marieke Rietbergen
Jan Heijting Ava academia:
Katherine Nelson
Sarah Turner
Colette Meacher
www.zilverinnovation.com
www.branddriveninnovation.com
erik@zilverinnovation.com
twitter: @roscamabbing
twitter hashtag #bdibook
top related