boi language card promotion

Promotional Language Skills Offer for BOI Customers

Language Skills for Secondary Schools

There are 300,000 secondary school kids in Ireland studying a language

Many are struggling to speak languages

There are excellent materials to help kids and parents to speak a language

Quality language materials are expensive

We can offer a substantial discount on language skills material if offered to a closed-group of customers

Language Learning potential

300,000 secondary school language students.1.7 million Irish to Spain

815,000 Irish to France

501,000 Irish to Italy

231,000 Irish to Germany

Primary level + 3rd level.

Business Customers

English as a foreign language (11.2% of population non-Irish).

Irish Travel 2007

815,000

1,713,000

501,000

231,000

Language learning in Ireland

The BOI Language Card

How it works

Bank of Ireland distribute the BOI Language card to student customers; secondary and 3rd Level

Each card has a unique reference number

Language Cards cost about 3 – 4c each to produce

Each language card will entitle holders to a €30 discount if they enter code no.

Students/Parents can order online or over the phone

Language courses will be shipped directly to customers

Hodder Education is the No. 1 publisher of language learning in the UK

65 Languages

Brands include Chambers Dictionaries, Teach Yourself & Michel Thomas

More publishers to be added

Our publishing partner

What Customers Say

Would a Languages Skills Programme be a Good Idea?

95% Yes!

Research

What Customers Say

Rank your # 1 Preferences?

Computers for Schools

Housewares

Languages Skills

Travel

Sports Promotions

Computers for Schools 46%

Housewares 26%

Languages Skills 13%

Travel 13%

Sports Promotions 2%

Language Skills = Travel !

What Customers Say

Research

Who in your family would use the language course?

MyselfMy son / daughter

Other family

34%

32%

• A Differentiator from competitors

• Builds Brand Loyalty

• Adds value for customers

• Word of Mouth

• Association with education and customer aspirations

Customer• More value from BOI

• Another great reason to bank with BOI

• Brand means not just every day great value, service and quality, but is aiding education and personal development

Publishers• Increase Sales

• Marketing channel enables the special price & protects existing channels

• Opens new channel

• Develops their brand

• Access to valuable communication portfolio

Everyone Wins

Client

Benefits to Client, Customer & Publisher

Daniel O' Mahony

Business Development Manager

Make a Difference Ltd

dan@makeadifference.ie

+353-61-516401

www.makeadifference.ie