bob nunn - finding followers: successful seo strategies

Finding Followers: Successful SEO Strategies

Bob Nunn Brand Mechanic

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Your stakeholders don’t care.

My Name Is Bob Nunn and I’m A Brand Mechanic.

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My Promise

11 Point Checklist:

1 Good Example

1 Bad Example

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My Promise

11 Point Checklist:

1 Good Example

1 Bad Problem Or Opportunity Recognized Example

1 ‘Live’ Example

1 Tool, Tip or Secret

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Let’s Get Started…

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Listen to your mother

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Do Your Homework!

Get Found For What?

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Content

To be successful at Online Marketing you need to Listen

By listening & understanding the information need, the buzz, who the influencers are & the competition you’re better able to create messages that get clicked on & shared.

If your content doesn’t match their interests -down to the exact buzzy word ‘ – your message will ‘bounce’ (low clik-thru & pass-on rates) & you won’t attract much of a following

Intent

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Good Example

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P.O.O.R. Example

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Tool Time: Google AdWord’s Keyword Tool

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1. Do You Rank?

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Why

1. 91 billion Google searches/month

2. Nobody spends more time online than Canada

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Tool Time: Google Page Rank Checkers

http://arizonawebdevelopment.com/google-page-rank

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2. Are The Basics Done?

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Why

Google is trying to find you.

Give them a clue or 10:

Meta description

Page Titles

Keyword-rich pages

Search optimized headers

Links to Internal pages

Imaging naming (alt tags)

Sitemap submitted

Flash Content (low)

Google Maps listing secured

URL structure

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Good Example: URL Structure

P.O.O.R. Example

www.fredsredshed.com/room-rates

www.fredsredshed.com/PQ23sr

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Tool Time: Google Tools/View Source

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3. How Are Your Links?

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Why

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Tool Time: Majestic-SEO

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4. The 8 Second Rule

Why

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P.O.O.R. Example

http://iccmworldwide.org/index2.htm

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Good Example

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Tool Time X 2

Google Analytics Bounce Rate

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5. Does The Content Match The Intent?

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Good Example

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P.O.O.R. Example

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Tool Time: We-We Calculator

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6. Is Clicking & Buying The Clear, Frequent & Main Focus?

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P.O.O.R. Example

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Good Example

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Tool Time: Google Analytics Goals

Any page can be a goal.

Which App Installer Page Converted Better?

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7. Do The Chapters Match?

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P.O.O.R. Example

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Good Example

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8. Is Trust Established?

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• 70% consult reviews or ratings before purchasing

• 92% have more confidence in info found online than they do in anything from a salesclerk or other source

• 90% of online consumers trust recommendations from people they know; 70%

trust consumers they don’t know, 27% trust experts, 14% trust advertising

• Adding reviews can boost conversion by 20% and order value by 10%

Why

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Good Example

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P.O.O.R. Example

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Tool Time: Rating & Review Sites

Tip Time: Find out who your fans are.

Ask them to say something nice about you.

Say Please.

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9. How Deep Is Your Content?

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Why

Focus Paid Search, Web 2.0, Social Media

Here

Incr

easi

ng

Sear

ch V

olu

me

and

Co

st

There are an infinite number of search phrases

25+% of search terms have never been seen before

More content = more probability of being found = more links

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Why

57%

of businesses have acquired

a customer through their

company blog. Source: HubSpot, 12 Mind-Blowing Statistics Every Marketer Should Know, April, 2011

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Why

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Good Example

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Tool Time: Yahoo Site Explorer

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10. Are Demo Videos Used?

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Good Example

+700%

increase in sales

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Why

2X

increase in conversion

+19%

Avg. order value

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P.O.O.R. Example

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11. Is It Sticky?

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Why?

Consumers are leaping into advocacy using new social media sharing tools

52% have blogged about a brand

75% have become a fan of a brand

‘Likers’ have more friends and click-thru to external websites 5.4X

Sharing of pages has doubled in the past year and can now account for as much as one-third of the amount of traffic driven by search.

Each peer impression on the social web reaches 150 people.

Source: Razorfish, Oct 2009

Simmons New Media Study, Fall 2009

Facebook, Sept 2010

Source: Forrester Research

Source: ShareThis study of

125,000 sites in 2009

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Good Example

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P.O.O.R. Example

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Tool Time: HootSuite et al

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thank you

For more ideas follow me on

bob@bobnunn.com

Bob Nunn

1-647-519-5247