board of trustees, committee on educational policy november 15-16, 2011

Early Start Communication Plan

Ephraim P. Smith, Executive Vice Chancellor and Chief Academic Officer

Eric Forbes, Assistant Vice Chancellor, Student Academic Support

Board of Trustees, Committee on Educational PolicyNovember 15-16, 2011

Early Start Theme

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Phase 1: Organizing the Message• Implementation Committee: clarifies and

documents Early Start policies & practices1. Defined computer support requirements2. Engaged campus leaders in stratified

meetings on Early Start3. Separated campus-based from system-

based communication requirements

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May-12 J un-12 J ul-12 Aug-12J an-12 Feb-12 Mar-12 Apr-12Sep-11 Oct-11 Nov-11 Dec-11

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CSU Counselor Conferences

CSU Mentor and CSU Success website information

Campus application confirmations

Early Start Communications Timeline

Campus Early Start websites and printed materials

Campus admissions decision communications

Campus ESP requirement communications

CSU Early Start postcards

Campus ESP information for service and destination students

CSU Early Start Webinar s for High School Counselors

CSU Early Start flyers (English & Spanish) for ELM/EPT administrations

CSU Early Start vignettes for Facebook/Twitter/YouTube

Phase 2: Structuring Public Awareness• AVP & Early Start campus

leads kick-off meeting• CSU Counselor

Conferences• System websites and

videos• www.csusuccess.org• www.csusuccess.org/ear

lystart

• Systemwide list of Early Start Opportunities

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www.csusuccess.org

• SAT (encouraging early test taking)• ACT (encouraging early test taking)

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www.csusuccess.org/earlystart

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Early Start Course Listing Page

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Phase 3: Focus on Fall 2012 Freshmen Class• Collaborated with Public Affairs on

Communication Plan• Goals• Increase understanding of Early Start as

a step toward a college degree• Reach admitted students when they take

EPT/ELM exams

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http://www.youtube.com/csuco

• Postcard for counselors• YouTube Podcast on

admission & Early Start• Completed outreach

efforts & letter templates• Launched campus Early

Start websites • EPT/ELM communication

opportunities (English/Spanish flyers)• Facebook, Twitter and

YouTube • Finally --- the

SMARTPAGE

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A Few Early Start Achievements

Early Start Smart Page

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