bluetooth proximity marketing peoplezzing

Bluetooth MediaBusiness Plan

What is Blu-PonZ ?

Blu-PonZ re-innovates the OOH advertising market using new wireless technology such as Bluetooth

Blu-PonZ makes OOH advertising more:

Effective to advertisers

Attractive to prospects

Engaged with audiences

Intrigued to consumers

Influential for brands

Data driven

FREE to send & receive

Send & receive … UNLIMITED

A GREEN TECHNOLOGY

How It Works

An effective call-to-action Marketing Communication instructs consumers to enable their Bluetooth visibility to receive free content and discounts

1. Enabled Device Detection 2. The Permission Request

3. Consumer Receives Promotional Offer

Deployment Illustration

Ease of Use

No need to overcome a steep learning curve, downloading a Bluetooth message is as easy as receiving a call.

Accept incoming transfer from Blu-PonZ?

First, turn on Bluetooth , make it visible. This is as easy as changing the wallpaper or ringtone of a mobile phone.

Stand within a visible distance from theHotspot stand, wait for 2 to 4 seconds

The phone will be prompted with an acceptance message, click “YES” to download. File will be displayed after download

Yes No

Is the Market Ready?

There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell Associatespaints the picture of a quickly growing market for mobile proximity marketing — one that’s set to grow to nearly $6Billion by 2015.The $200M figure for 2010 is set to nearly quadruple by next year alone.By 2015, proximity-based marketing will account for roughly 29% of all mobile marketing spending.

Deployment Successes

Deployment Successes

Deployment Successes

Blu-PonZ Hotspots Overview

Thousands of hotspots negotiated across United States and growing

Capable of operating flawlessly in almost any frequency density

Blu-PonZ can adopt a “piggyback” strategy on digital screens, kiosks, etc.

Typical partnership term: 1. 2 years exclusivity, physical maintenance included2. Bluetooth base station is installed on the wall, ceiling or behind fixtures

High Density, Enclosure, Accommodates Multiple Advertisers

or Products and Services

Sample Sponsors

Blu-PonZ Hotspots Overview

Deployment Examples:

Malls, Shopping Centers, Outlets

Airports, Train Depots, Subways

Stadiums, Concert Venues, Civic Centers

Colleges, Churches, Government Complexes

Thank You

www.Blu-PonZ.com