blue sky factory: email & social media - community, content & killer campaigns
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Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
Email & Social Media: Community, Content, &
Killer Campaigns
Email & Social Media: Community, Content, &
Killer CampaignsGreg Cangialosi and DJ Waldow
February 25, 2010Twitter: #awarenessinc or #bsfwebinar
Copyright 2010 Blue Sky Factory
Greg and DJ
Greg CangialosiFounder & CEO
greg@blueskyfactory.com@gregcangialosi
DJ WaldowDirector of Community
djwaldow@blueskyfactory.com
@djwaldow
Copyright 2010 Blue Sky Factory
About Blue Sky Factory
• Email Service Provider (ESP)
• Self-service, Full-service, Hybrid
• Known for “digital glue” – email + social (SWYN)
• New features/functionality being added to Publicaster (our application) as I read this
Copyright 2010 Blue Sky Factory
http://www.blueskyfactory.com/awareness/
Whether you're an email marketing beginner, a
casual mailer, or a battle-hardened ninja, the
ULTIMATE GUIDE TO EMAIL provides proven
strategies and tactics you can apply to your
campaigns.
FREE EMAIL MARKETING EBOOK
Copyright 2010 Blue Sky Factory
The Next Block of TimeThe Next Block of Time
• Why email is the digital glue of social media
• How to integrate email & social (tactical, low-hanging fruit)
• How to optimize content to encourage sharing
• Strategies for using email & social media as complementary channels…to build communities.
Copyright 2010 Blue Sky Factory
Very Few Words
Copyright 2010 Blue Sky FactoryEmail Marketing – The Digital
Glue
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
THIS IS GOOD NEWS!
SO IS THIS!
Email + Social: Working Together
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
How to integrate email & social(tactical, low-hanging fruit)
Copyright 2010 Blue Sky Factory
Image Credit
Image Credit
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Image/post credit
SocialTwist Social Media Sharing Trends 2009(Tell-A-Friend)
Copyright 2010 Blue Sky Factory
How to optimize content to encourage sharing
INCLUDE SWYN
PROVIDE INCENTIVE
Subject Line:
Connect with us on Facebook, Twitter and
more!
ASK!
WHAT’S IN IT FOR ME?
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Strategies for using email & social media as complementary channels…to
build communities.
1. Find your internal champion(s)
2a. Monitor & listen to the conversation
2b. Power listening – using data
3a. Send targeted, timely, valuable emails.
3b. Send targeted, timely, valuable emails.
4. Start & maintain an active blog.
5. Work from an editorial calendar.
6a. Use social networks to engage & connect.
6b. Use social networks to engage & connect.
7. Use [enter tool here] as distribution & conversation channel.
8. Leverage new media as often as possible.
9. Experiment, evaluate, adapt.
Copyright 2010 Blue Sky Factory
In Closing…
Copyright 2010 Blue Sky Factory
It's a VERY INTERESTING
time to be a marketer.
Copyright 2010 Blue Sky Factory
The Year of Social Acceleration.
TRUST and INFLUENCE within the social web will
drive purchasing decisions more than ever.
Copyright 2010 Blue Sky Factory
Email, social & mobile offer the most interactive ways for people to engage your brand.
Engagement is the UBER Metric.
Copyright 2010 Blue Sky Factory
Community + Relationships + Engagement =
"SOCIAL MEDIA INTEGRATION”
It's ALL about People.
Copyright 2010 Blue Sky Factory
http://www.blueskyfactory.com/awareness/
Whether you're an email marketing beginner, a
casual mailer, or a battle-hardened ninja, the
ULTIMATE GUIDE TO EMAIL provides proven
strategies and tactics you can apply to your
campaigns.
FREE EMAIL MARKETING EBOOK
Copyright 2010 Blue Sky Factory
Connect with Greg and DJ
Greg CangialosiFounder & CEO
greg@blueskyfactory.com@gregcangialosi
DJ WaldowDirector of Community
djwaldow@blueskyfactory.com
@djwaldow
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