blogging tips - a guide to why you should blog
Post on 19-Feb-2017
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General Guidelines
Blogging Tips
Q & A
<Agenda/>
3
Course Requirements
Basic working knowledge of HTML, JavaScript and CSS
Use a Text Editor or any other IDE of your preference to write all code samples
We shall run all examples on various browsers
Say what you are going to write about?
Write it Say that you wrote it!
…. simple .. Isn’t it ?
This is how you write a blog post!
That was not a joke !
Title [Intro] Say what you are going to
write about? [Sections] Write it [Conclusion] Say that you wrote it!
3 Simple Steps !
But .. I have never written before ! I am not an expert at language ! I am afraid of what readers might say (or
even do)? I don’t know the tools ! How can I compete with experts ? I don’t have time ! I don’t know what to write on ?
Top Reasons (Excuses) not to write
Change your mindset
ThreatChallenge
Just because someone has written on the topic does not mean you cannot !!
Topic Target Audience
First Things First !
Most Important Comfort Level
Pick a Topic
Product/Domain/Technology/Tool/Process Analysis How To Tips Tutorial (Single | Multi-part) Experience Top 5 Features News, ……
Blog Post - Types
How long ? TitlePlan out sections
Intro -> Sections -> Conclude Code (Get it to work first !)Start filling gaps
Plan it Out
Elements of SUCCESThat is
not a typo!!!
Identify the core message / write that in a compact way
Interesting v/s Important Applies to the introductory
paragraph and / or titleUse Analogies [People relate to it]
Rule 1 : Simplicity
Surprise the reader. Get them interested.
Then comes the tough part : Keeping them interested.
Examples: Save XX by moving to OSS Cut Development Time by 50% Reduced turnaround time by 90% Response time cut down from 1s to 10ms Secrets to a successful Enterprise Mobile
Strategy
Rule 2 : Unexpected [may Apply]
Don’t talk in abstract termsPresent the idea in a way people can
relate it, can understand and can remember
Best Analogy : Moral Stories taught to us as children.
Examples Be a Better Developer v/s 5 App
Performance Tips Profitable v/s Sharing numbers and how
we got there Garbage Collection v/s showing it actually
with a tool
Rule 3 : Concrete
People have to believe you Use authorative sources for
quotes/data/statistics Danger: Be careful of using authorative
sources too Examples:
If pitching a product, use current numbers / marketshare to make the reader believe you
Sinatra Test : If you can make it there, you can make it anywhere !
Testable Credentials : People relate to it. For e.g. Do you think Java is still plagued by the problems that have been there since last 5 years like ….
Rule 4 : Credible
This does not mean tears ! Appeal to their self-interest
Behaviour Economic
Two ways people make decisions Consequence : Rational Self-Interest Identity Model : Who am I ? What kind of
situation is this? What does someone like me do in this situation?
Rule 5 : Emotional
Can help people act via simulationThey could relate to their situation and how it could help
Helps them better understand a situation and then picturize themselves
Rule 6 : Stories
• Pay AttentionUnexpected• Understand &
Remember itConcrete
• Agree / Believe youCredible• CareEmotional• Be Able to ActStory
Writing Blogs that Stick: SUCCES Rules
Think of a catchy title.Be YourselfFirst paragraph should summarize what and/or why to get the reader interested quickly.
Stick to the facts. Don’t make them up!
Back your arguments or conclusion with data
Company/professional blog : Check the language – Be Safe (Hint : Get it Reviewed)
Writing Style
QuotesImagesDataVideosPlease attribute!!
Content Sources (Reference)
It’s ok to get inspired, Its NOT OK to copy.
Psst… Can we look at some typical blog
post formats ?
Discuss the flow (if needed)Get the blog post reviewedSoak in the feedback Rewrite sections if necessary
Before you publish
Be ready for commentsSpend time to understand the comment
Try and reply with most sincerity
Over time, you will learn to accept extreme negative comments too !
Comments / Feedback
Various Platforms exist [WP, Blogger]
Text / VideoRecording Software (Jing, Camtasia,etc)
Spend time with these tools. You will get better over time.
Blog Post – Mediums/Tools
Make sure it is responsiveLow maintenance or ZERO maintenance
Integrated with best in class tools for Stats/Analytics, Themes, Social Media Integrations
Blogging Platform
English is the language of business
Avoid basic bloopers (Formatting rules)
Best Strategy – Keep writing Even Better Strategy – Ask for Review
English ! What English ?
Embrace themKnow your audience
Where Which topics are most popular How did they reach your blog
Search , Referrers
Analytics
Cross Link your postsDomain NamePublicize at various sites
Social Media Technical Sites Via Comments Via Forums
Contact Details
Promoting your Content
Write something everydayUpdate your postsDon’t try to game the systemProduce Quality ContentReaders will read youRecruiters will recruit you
One piece of Advice
Communication Skills (Most important !)
You will learn Build up lots of patience ! Networking Effect Serious Feedback + Learn Digital Presence Creativity Time Management
Blogging ke Side Effects !
Q & A
“Sometimes the questions are complicated and the answers are simple” – Dr. Seuss
If you never did, you should.
These things are fun and fun is good.
All the Best !
Start Blogging!
Thank You !
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