blogging best practice - how bloggers can help other bloggers

Post on 14-Jan-2015

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Launch presentation at the Parent Blogger Club describing best practice for bloggers (content, activity, engagement, reach and monetization) an outline for a blog plan and tracking mechanism to track blog engagement and success.

TRANSCRIPT

Bloggers helping Bloggers

toby@leaderboarded.com @tobyberesford

@ParentBloggerCl  

Bloggers helping bloggers

Parent bloggers meet, learn, share best practice and track progress towards becoming blogger businesses.

@ParentBloggerCl  

Awesome Blogging

What is best practice?

@ParentBloggerCl  

Content

Create relevant content

@ParentBloggerCl  

Activity Be consistently active

@ParentBloggerCl  

Engagement

Achieve deep engagement

@ParentBloggerCl  

Reach Continually grow reach

@ParentBloggerCl  

Monetize

Profit from your blog

@ParentBloggerCl  

A Blog Plan 1.  Purpose 2.  Target Audience 3.  Relevant content 4.  Consistent activity 5.  Deep engagement 6.  Growing reach 7.  Monetization 8.  Costs 9.  Tracking

Content  

Ac0vity  

Engagement  

Reach  

Mone0za0on  

@ParentBloggerCl  

Team Tracking What metrics shall we track together?

@ParentBloggerCl  

@ParentBloggerCl  

@ParentBloggerCl  

Signing up 1.  Go to www.leaderboarded.com/parentbloggerclub 2.  Click on the Join button 3.  Create your leaderboarded account 4.  Connect your networks (Twitter, Facebook, Blog URL) 5.  Get a weekly email with your score for the week

@ParentBloggerCl  

Thank you

toby@leaderboarded.com @tobyberesford

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