bloggers as digital influencers

Bloggers  as  Digital  Influencers  

Jane3e  Toral  Twi3er:  @digitalfilipino  

Blog  Weekend  Bootcamp  September  21,  2012  

h3p://www.digitalfilipino.com  

Book  reference:  Brains  on  Fire  #  Build  communiJes  

h3p://architerra.org  

h3p://digientrepreneur.com  

Social  Media  Influence  

R  

Blogs  +  Blogging  

Comment  MarkeJng  

News/Media/PR  SEO  

Social  Networks  

Word  of  Mouth  

Q+A  Sites  

Forums  

Online  Video  

PodcasJng  

Webinars  

Research/White  Papers  

Infographics  

Social  Bookmarking  

INBOUND  MARKETING!  (AKA  all  the  “free”  traffic  sources)  

Direct/Referring  Links  

Type-­‐In  Traffic  

Email  

Local  Portals  

Every One of These Marketing Tactics  

Helps Every Other One   Source:  SEOMoz.org  

Howtofascinate.com  

What  is  influence?  

•  Influence  is  simply  the  ability  to  change  how  others  think  and  act.    

•  Size  of  an  individual’s  social  graph  oden  indicates  credibility.  

•  DefiniJve  characterisJc  of  an  online  influencer  is  their  ability  to  drive  others  to  take  acJon,  alter  behavior  or  change  opinion.    

h3p://bit.ly/KDk6e9  

More  issues  

•  Cybercrime  •  Data  Privacy  vigilance  •  Review  policy  at:  h3p://digitalfilipino.com/introducJon-­‐cybercrime-­‐prevenJon-­‐act-­‐republic-­‐act-­‐10175/  

It  is  also  about  you…  (how  do  you  want  to  be  

remembered?)  

Source:  Business  Model  GeneraJon  book  –  h3p://businessmodelgeneraJon.com  

DTI,  BPAP,  CCAP,  reJrees,  OFW  organizaJons,  financial,  training,  virtual  communiJes,  GoNegosyo.  

MarkeJng;  Gemng  projects;  Maintenance;  Training  delivery.  

E-­‐Learning  

Project  management  

Learn  pracJcal  skills  with  no  locaJon  constraints.  

Get  project  opportuniJes.    

Provide  expert  advice  as  needed.  

HomeBasedElite.com  Project   Business  Model  Canvas  

Mentoring;  On-­‐demand  online  tutorials;  community  

Online  /  offline  briefing;    Website;  Social  media  

Entrepreneurs  exploring  new  business  areas.  

Stay-­‐at-­‐home  Moms  /  Dad  wanJng  to  earn  from  home.  

Professionals  wanJng  to  outsource  

MarkeJng  Training  Domain  name  Web  hosJng  Webinar  plaqorm  Website  

SubscripJon  (40%);  per  skill  training  (30%);  Jobs  (30%)  

h3p://slideshare.net/jane3etoral