black and white e-commerce

Black and white E-Commerce

What is SoloMo?

Short for social-local-mobile

Takes 3 different marketing tactics▪ Social▪ Local (Search Engine Marketing)▪ Mobile

Combines the 3 tactics into a strategy that drives continuous sales

What is Darknet?

According to (Devine, 2009) Darknet exploit the infrastructure of the Internet but stand apart from it. They use non-standard protocols and ports to create secure networks for groups of all kinds, from dissidents to illegal fire sharers, and from terrorists to anti-terrorists.

Their Implications in E-Commerce

Solomo and Darknet both engage online merchant and customers

They could be really helpful in business especially in marketing

They differ in activities they involve and promote

They also differ in their crowd of users

E-Commerce

SOLOMO

Mainstream audience

Legal products and services Restaurant Spa Salon

Open Information

DARKNET

Anonymous audience

Mostly Illegal products and services Prohibited drugs Hitman services Illegal fire sharing

Secret Information

Trend in the next 2 Years

I think in the next two years, Solomo will continue to grow because aside from its strategic driving of sales, it is unique and has just been introduced to the market.

I also see that it will undergo into more modifications as smart phone features rapidly evolve.

Trend in the next 2 Years

Darknet is not as viral as Solomo. However, I think its intriguing content would make a good publicity once the mainstream audience discovers it.

I see its huge growth in the next two years. It will not stay hidden for a long time. More people will discover it eventually and it will spread like wildfire through word of mouth.

References

Devine, S. (2009). Computer Fraud & Security. Darknets, 2009(12). Retrieved from http://www.sciencedirect.com/science/article/pii/S1361372309701502

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