biz bash trends fall 2013 richard aaron

Breakthrough Ideas

for Planners

Presented by

Richard Aaron CMP, CSEP

President BizBash Media, NYC, NY

raaron@bizbash.com

The Faces of Richard

• Broadway Actor

• Event Planner

• Entrepneur

• Professor

• Idea Explorer

Memorologist

• Creating crystalline memories for attendees

• WOW factor

• Lasting impressions

• Get’s the buzz factor going

You are

• Celebration Architects

• Curators of Entertainment

Self-Reliance Ralph Waldo Emerson

“ Man is his own star.

The soul that can render an

honest and a perfect man,

Commands all light,

all influences all fate!”

A Paradigm Shift

Info AgeStore, Access,

Manipulate,

Transfer

Collaboration AgeShare, Integrate,

Co-create

Copyright 2011 Boone Associates

Experiential

Events

Auto Show: Jeep

Chairs and entertainers fly

“A mind that is

stretched by a new

experience can never

go back to its original

form”Oliver Wendell Holmes

Lack of Movement

RECORD YOUR FAVORITE IDEAS

• Select your top and record

VISION

WHAT INSPIRES US

ACTIVATIONS

Experiences

become

transformational

My favorites

RATE THE GUESTS

ING Activations TargetMotivational buttons promote new

sports line

Avian live young activation

HP Fashion Activation-Painted 3D Models

TECHNOLOGY and

EVENTS

Digital ScavengerQR codes

VINE

The mobile app sharable six-second video

Pioneering event planners have used the service to build buzz before during and after events tying into twitter

USB Bracelet as ID for Event

RFID Sent Pic to Facebook pageI-PAD Check inMobile & Apps

EVENT DESIGN

Geometric step and repeat -angles

Letter on Black

Marquee Oxygen launch letters

Turner Web Set to announce deal

Affair of the Arts MiamiNational Young Arts Foundation

SAG Art Deco Awards

Mylar Tunnel Entrance

STEP AD REPEATS

Colorful new style

Fox Ventures palate furniture-green

One way events doomed

• New Definition of Event

– Cohesive experience that immerses target audience brand in cross platforms expanding message

– Creating community so consumers evangelize brand

Holiday Party Look Line

Texture and color range

FOOD

Fall PairingsSheppards Pie and Guinness

Vegan Fall Menus+ Sparkling RoseRoasted red kuri squash, burrata cheese, baby green mustard

Red/White Sangria& One bite Paella

Not Hot toddy of Sparkling CiderChorizo tart

Tai Skirt Tacos with Pilsner

Brulee Cinnamon toast and with Iced Cider gelee

Guacamole trioOyster, feta, pinenuts

TREND VS. FAD

DISPLAYED

FUN

ARTY DISPLAY

Food Experiences

ELABORATE PLEASE

Fill your own Beignet

flavored custards

Gastronomy

Ice Flowers

SMORES ARE READY

Food content sign for guests?

THEMESHats off

Cinderella theme at the opera gala in Toronto

Guests entered on a pink carpet, flanked by trumpeters

Princess and the PEA

Plaza Gatsby party

Storybook Ball Gala

Snow White and the Seven Dwarfs, escort cards at the fairy tale-themed gala were calligraphy-printed cards attached to red apples.

Unique idea for Escort cards

ENTERTAINMENT

Fine Art

Sven Hip hop

William Close- earth harp

Animated Light

Projection - $$

Moving Video

Projection - $$$

The Technical Stuff: Projections

Stock Metal Gobo - $ Photographic Gobo -$$

The Technical Stuff: Projections

INTERACTIVE PROJECTIONS

PROJECTION MAPPING IMAGE WARPING

ARCHITECTURE & BEYOND

PROJECTION MAPPING

FAVORITE IDEAS

• Select your top favorite 3 and record

Don’t be afraid to ask for help

Prepare for the unexpected

Surround yourself with positive

energy

The Event Pledge:Constantly observe,

Strive to innovate,

Ignite self reliance

INSPIRATION

THANK YOU!

Breakthrough Ideas

for Planners

Presented by

Richard Aaron CMP, CSEP

President BizBash Media, NYC, NY

raaron@bizbash.com