bite idea 005-highlight to create focus

Bite Idea 005Highlight to create focus

Thursday, 7 March, 13

Highlighting  key  information  in  presentation  visuals  are  important  as  it  guides  the  audience  to  focus  on  a  speci7ic  area  or  content  during  your  presentation  delivery.  This  eliminates  the  need  for  your  audience  to  search  for  information  that  is  buried  among  the  sea  of  other  information  that  you  might  have  included  in  your  presentation.

Information  to  highlight  can  be  an  image,  words,  a  sentence,  part  of  a  chart  or  part  of  a  diagram.  This  also  helps  you,  the  presenter,  to  immediately  identify  key  information  during  your  presentation  delivery  and  allows  you  to  get  straight  to  the  point.

Identify  which  information  is  key  then  apply  one  of  these  highlighting  methods.

Let's  take  a  look  at  some  examples  below.

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Before. At times you might need to extract a lengthy paragraph or two from a policy or legal document to display on your presentation slide. You can't summarise or reword it because doing so might alter the meaning.

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NIH Policy #63The  Director  of  the  National  Institutes  of  Health  shall  require  that  all  investigators  funded  by  the  NIH  submit  or  have  submitted  for  them  to  the  National  Library  of  Medicine’s  PubMed  Central  an  electronic  version  of  their  7inal,  peer-­‐reviewed  manuscripts  upon  acceptance  for  publication,  to  be  made  publicly  available  no  later  than  12  months  after  the  of7icial  date  of  publication:  Provided,  That  the  NIH  shall  implement  the  public  access  policy  in  a  manner  consistent  with  copyright  law.

Before

Thursday, 7 March, 13

After. An effective method to bring your audience to key information embedded in paragraphs of text is to use a highlighter effect on the key information. This can be achieved easily using the highlighter tool on PowerPoint or just draw a coloured rectangle box behind the key information.

Thursday, 7 March, 13

NIH Policy #63The  Director  of  the  National  Institutes  of  Health  shall  require  that  all  investigators  funded  by  the  NIH  submit  or  have  submitted  for  them  to  the  National  Library  of  Medicine’s  PubMed  Central  an  electronic  version  of  their  7inal,  peer-­‐reviewed  manuscripts  upon  acceptance  for  publication,  to  be  made  publicly  available  no  later  than  12  months  after  the  of7icial  date  of  publication:  Provided,  That  the  NIH  shall  implement  the  public  access  policy  in  a  manner  consistent  with  copyright  law.

After

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Before. Key point from a presentation is displayed on this visual. Within it there are also keywords that are not seen easily.

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Before

New methods of forest farming have been

developed to conserve the forest and create

employment.

Thursday, 7 March, 13

After. Using colors is another method to highlight keywords within the key point.

Thursday, 7 March, 13

After

New methods of forest farming have been

developed to conserve the forest and create

employment.

Thursday, 7 March, 13

After. Another effective method is to use text styling for the highlight. Apply the BOLD style to selected keywords is easily achievable with PowerPoint or any presentation software.

Thursday, 7 March, 13

After

New methods of forest farming have been

developed to conserve the forest and create

employment.

Thursday, 7 March, 13

Before. A colourful chart can be interesting but is be difficult to read. There is no focus point to bring the audience attention to.

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Sales of Grapes in Singaporeto reach $10 million

Before

5

10

15

Apples Bananas Durians Grapes Papayas Pears

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After. Using only one or two colours is better in this situation to convey the message. Immediately your eyes will be guided to the purple colour area of the chart where the key information is located in this visual.

Thursday, 7 March, 13

Sales of Grapes in Singaporeto reach $10 million

After

5

10

15

Apples Bananas Durians Grapes Papayas Pears

Thursday, 7 March, 13

Before. This slide shows images of various serving techniques in tennis. The images are position neatly on the slide and is a good overview slide. If the presentation is going to elaborate on each individual image then we need to ensure that the image in question is highlighted.

Thursday, 7 March, 13

Before

Tennis SwingsThursday, 7 March, 13

After. In this example, we use sizing to create the highlight for the selected image. Enlarge the image in question. At the same time we reduce the contrast of the other images in the background so that they are less visible. This is achievable in PowerPoint by reducing the transparency level of these background images.

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Preparing to Serve

After

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Always remember that it is important to help your audience focus on the key message show in your presentation visuals. This ensures that your audience will always be engaged during your presentation.

Thursday, 7 March, 13

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Thursday, 7 March, 13