biosense webster israel

Biosense Webster IsraelBiosense Webster Israel

A Bit About UsA Bit About Us

• Founded 1994 - Shlomo Ben-Haim, M.D.• Acquired by J&J - 1997

A Bit About UsA Bit About Us

Our headquarters – Tirat HaCarmel

A Bit About UsA Bit About Us

• Biosense Webster – about 700 employees worldwide

• About 100 employees in Israel (mostly R&D)

• Worldwide sales of about 300 million USD

• Profits of about 40 million USD

• Commands about 80% of the intracardiac navigation devices market

What Are We DoingWhat Are We Doing

It all began with an EP catheter …

EP OverviewEP Overview

Inserting catheter Reaching the heart

Typical EP procedure consists of:

EP OverviewEP Overview

Navigating inside the heart

And …

However …However …

The main (and only) instrument for knowing what’s going on inside the heart is fluoro.

However …However …

In addition to emitting harmful radiation, it

produces images that are hard to interpret

However …However …

Especially when the heart is beating

Location TechnologyLocation Technology

We place a number of transmitters under the

patient table …

Location TechnologyLocation Technology

… and a receiver in the catheter tip …

Location TechnologyLocation Technology

… and triangulate our position!

MappingMapping

Now we know the location of the catheter tip with

respect to the table. So what?

X = 11.34

Y = 533.89

Z = 45.78

MappingMapping

We can map the heart from the inside and find the

location of the catheter tip with respect to the map.

MappingMapping

The map is also very useful in displaying

electrical activity of the heart.

MappingMapping

Still there is one problem left: heartbeat. We

can either synchronize with ECG …

MappingMapping

… or try to build a dynamic model of the heart

Questions So FarQuestions So Far

Any Questions?

What Else Are We DoingWhat Else Are We Doing

Remote Magnetic Navigation - Stereotaxis

What Else Are We DoingWhat Else Are We Doing

Stereotaxis: performing EP procedure

What Else Are We DoingWhat Else Are We Doing

Integration of pre-acquired images (MRI, CT, etc).

What Else Are We DoingWhat Else Are We Doing

Ultrasound catheter

What Else Are We DoingWhat Else Are We Doing

• Different catheters (Quick, Flower, etc).

• Research versions

• Trying to analyze heart’s electrical activity

• New applications (neurosurgery, orthopedy, etc.)

• Etc, etc, etc.

And Last But Not Least …And Last But Not Least …

…

And Last But Not LeastAnd Last But Not Least

Biosense Webster Wants You!

(well, maybe…)