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Private & Confidential – Copyright addictive Ltd 2011
BWB* or How to talk about mobile in english
* BuzzWord Bingo
Private & Confidential – Copyright addictive Ltd 2011
3G
h"p://en.wikipedia.org/wiki/3G
1!
Private & Confidential – Copyright addictive Ltd 2011
The iPhone changed everything
Private & Confidential – Copyright addictive Ltd 2011
4G
Private & Confidential – Copyright addictive Ltd 2011
Media Stacking
h"p://interac6ve.hotwirepr.com/uk/media-‐stacking-‐hits-‐home/
2!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
iOS
h"p://en.wikipedia.org/wiki/IOS_(Apple)
6!
Private & Confidential – Copyright addictive Ltd 2011
Should we go Android first?
Private & Confidential – Copyright addictive Ltd 2011
AR
h"p://en.wikipedia.org/wiki/Augmented_reality
8!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
UGC
h"p://en.wikipedia.org/wiki/User-‐generated_content
10
Private & Confidential – Copyright addictive Ltd 2011
1 : 9 : 90
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
LBS
h"p://en.wikipedia.org/wiki/Loca6on-‐based_service
11!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Physical!
Private & Confidential – Copyright addictive Ltd 2011
EPOS
h"p://en.wikipedia.org/wiki/Point_of_Sale
13!
Private & Confidential – Copyright addictive Ltd 2011
10 million mobile shoppers in the UK in December alone.!
Mobile will influence up to $110 billion in sales in Europe
Private & Confidential – Copyright addictive Ltd 2011
Mobile Couponing
Private & Confidential – Copyright addictive Ltd 2011
MR
h"p://en.wikipedia.org/wiki/Mixed_reality
15!
Private & Confidential – Copyright addictive Ltd 2011
h"p://www.youtube.com/watch?v=CCcTRjxP-‐Fc
Private & Confidential – Copyright addictive Ltd 2011
Cloud Computing
h"p://en.wikipedia.org/wiki/Cloud_compu6ng
16!
Private & Confidential – Copyright addictive Ltd 2011
CLOUD COMPUTING CHANGES EVERYTHING
h"p://www.youtube.com/watch?v=rdSOloAH9Q
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
QR
h"p://en.wikipedia.org/wiki/QR_code
20!
Private & Confidential – Copyright addictive Ltd 2011
PHYSICAL!
Private & Confidential – Copyright addictive Ltd 2011
NFC
h"p://en.wikipedia.org/wiki/Near_field_communica6on
21!
Private & Confidential – Copyright addictive Ltd 2011
NFC
h"p://www.engadget.com/2011/02/15/deutsche-‐telekom-‐rolling-‐out-‐nfc-‐payments-‐with-‐t-‐mobile-‐usa-‐oth/?utm_source=engadget&utm_medium=twi"er
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Bump to transfer via Paypal!
Private & Confidential – Copyright addictive Ltd 2011
GPS
h"p://en.wikipedia.org/wiki/Global_Posi6oning_System
23!
Private & Confidential – Copyright addictive Ltd 2011
Location
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Wi-Fi
h"p://en.wikipedia.org/wiki/Wi-‐Fi
25!
Private & Confidential – Copyright addictive Ltd 2011
In a new report, it reckons that almost two thirds -- 63 percent – !of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!
Private & Confidential – Copyright addictive Ltd 2011
Boris Johnson Pledges Full Wi-‐Fi Coverage For London 2012
Private & Confidential – Copyright addictive Ltd 2011
Caching
h"p://en.wikipedia.org/wiki/Cache
27!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
“Maps will automatically start caching the areas you visit the most !when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!
Private & Confidential – Copyright addictive Ltd 2011
HTML5
h"p://en.wikipedia.org/wiki/HTML5
30!
Private & Confidential – Copyright addictive Ltd 2011
http://www.dvirreznik.com/2010/06/html5-infographic/!
Private & Confidential – Copyright addictive Ltd 2011
The Gmail “app” – HTML5
Private & Confidential – Copyright addictive Ltd 2011
The winning card
Private & Confidential – Copyright addictive Ltd 2011
simon@addictivemobile.com
mobilefix@addictivemobile.com
@addictivemobile
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