bikeshare pitch with tko input

Promoting Cycling in Nairobi

Tonny K. Omwansa, PhdDirector, C4DLab

@tomwansa

PartnersC4DLab

● An R&D and startup incubation lab, based at the School of Computing and Informatics, UoN

● Previous work on innovative mobility solutions (e.g. Digital Matatu Mapping)

UN-Habitat● Knowledge, advocacy and technical

assistance on sustainable urban mobility solutions

● Previous experience on Bike Share and Road Safety Advocacy (e.g. at Makerere University, Kampala; Zambezi Cycle Race)

SifaSafi● Startup incubated at C4DLab● VISION: To develop

sustainable business solutions for cities in Africa

● Initiators of Pilot Bike Share

Limited mobility options around campus

Stats: World Bank Journal,2015

Problem

Inconvenient Movement between the two Colleges and hence several Schools and Departments

THIS IS A SOLUTION

To demonstrate how an alternative means of transport between the two campuses could work

To create awareness around health and environmental issues of cycling

To pilot a mobility solution for replication beyond campus

To promote multidisciplinary collaboration, by facilitating incubation and innovation

PILOTING SOLUTION

Two docking stations with 10 or so bikes per station

Identification mechanism enable give access

Intelligence to monitor bike usage

LET’S REVIEW OUR BIKESHARE UON PILOT

LET’S REVIEW OUR BIKESHARE UON PILOT

Survey Results, Day 4: Number of Rounds and Willingness to PaySurvey Results, Day 4: Number of Rounds, Willingness to Pay, Comment

HOW TO MAKE IT SUSTAINABLE

Advertising space

City tours/realities

safety drills/training

Clubs/ student participation

Repair & Maintenance

IoT for personal data/ trackingFlexibility of

business model

subscription model

GENDER

Slow uptake of cycling among women in Nairobi

Inconvenience, poor safety and culture issues

Pilot shows female interest in cycling (!!)

Specific Design (low crossbar etc.)

Outreach (incentives, training)

Female interest in cycling would make cycling “cool” for men

Design Thinking outcomes (brainstorm session)

WHY ARE YOU HERE?

References

1http://repository.up.ac.za/bitstream/handle/2263/20017/Mitullah_Mainstreaming(2012).pdf?sequence=1

2http://www.worldbank.org/transport/transportresults/regions/africa/ssatpwp80.pdf

3 We can power Change Bike. Share at Campuses

THANKS!

Any questions?