big data - small firms - big problems
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ServiceInnovation|DrShaunWest
Bigdata– smallfirms– bigproblems!
Bigdata– innovationconference,Frankfurt,Germany16-17November2016
DrShaunWestshaun.west@hslu.ch+41797705986
goo.gl/kx1G81
ServiceInnovation|DrShaunWest
IntroductionIwilldescribesomeoftheproblemsinsmallerfirmswithbigdata
Toprovidesomelessonsfromcollaboratingwithsmallerfirms
Digitalizationofbusinesspromisesusmanyadvantages– andrequiresnewapproachestobecomesuccessful
Todescribethreechallangesfacedbysmallerfirms
Purposeofthispresentation
Howdoweinnovatein’bigdata’insmallfirms?
Problem
ServiceInnovation|DrShaunWest
Ihopethisdoesnothappen!
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ServiceInnovation|DrShaunWest
MYWORLD:INDUSTRIALFIRMS(SMEsANDLARGER)WITHOLDINFRASTRUCTURE
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ServiceInnovation|DrShaunWest
Traditionalproductthinkingmanufacturers
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ServiceInnovation|DrShaunWest
Traditionalmanufacturers
Mixedmachinepark,differentagesandmanyOEMS
goo.gl/izqzLG
ServiceInnovation|DrShaunWest
Traditionalmanufacturers
Mixedmachinepark,differentagesandmanyOEMS
Manydatasets,oftenoutsideoftheERPsystems
goo.gl/eMmAsB
ServiceInnovation|DrShaunWest
Traditionalmanufacturers
Mixedmachinepark,differentagesandmanyOEMS
Manydatasets,oftenoutsideoftheERPsystems
Aging– non-digital– workforce
goo.gl/hMHE2T
ServiceInnovation|DrShaunWest
CHALLENGE1:ANALYSISANDEXPLOITATIONOFEXISTINGDATA
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ServiceInnovation|DrShaunWest
AnalysisandexploitationofexistingdataDatainthesystemstodaycanbeuse
- DoestheCRMdatamakeusproactive?- Doyougetyourfairsharefromtheinstalledbase?- IstheERPdatausedforinternalbenchmarking?- Doyouknowwho’owns’thedata?
goo.gl/VQqMlu
Startusingthedatayouhaveandlearnhowtouseitinternallyandexternally
ServiceInnovation|DrShaunWest
AnalysisandexploitationofexistingdataDataanalysis
- Doyouhavetheskillsandtools?- Doyouknowwhowantswhatinformation?- Whatformisthedataneededin?
goo.gl/HYgmJT
Howmanypeopleinyourfirmcanbuildadashboard
ServiceInnovation|DrShaunWest
AnalysisandexploitationofexistingdataExploitingthedata
- Canyoumakeyourcustomermoreeffective?- Doyouunderstandyourcustomer’ssituation?- Doyouusethedatatoimproverelationships?
goo.gl/g8PPqy
Worktomakepeoplesliveseasiernotmorecomplex
ServiceInnovation|DrShaunWest
AnalysisandexploitationofexistingdataLessons
- Identifythecustomers- Findhowitcouldthemdotheirjob- Experimentwiththedatawithyourcustomers
Learntousethedatayoualreadyhave andworkwithyourcustomers(notagainstthem!)
ServiceInnovation|DrShaunWest
CHALLENGE2:INTERCONNECTIVITYOFEQUIPMENTWITHINTHECUSTOMER’SENVIRONMENT
goo.gl/8nuZ89
ServiceInnovation|DrShaunWest
Interconnectivityofequipmentwithinthecustomer’senvironmentUnderstandingyourcustomer’secosystem
- Areyouabletodescribeyourcustomer’secosystem?
- Doyouknowwhatequipmentisconnected?- Whoarethe’users’oftheequipment?
Core Company
Community
Custo
mer
Supp
lier
Business Ecosystem
Extended Business
Core Business
Projects/ Systems
Channel 2
Products
Unions
Sub-Supplier B
Supplier B
CompetitorsRegulators
Customer-Partner C
Customer-Partner B
Customer-Partner A
Customer D
Customer C
Customer A
Customer B
Services
Channel 3
Consultant
Sub-Supplier C
Sub-Supplier A
Channel 1
Supplier A
ServicesMonetaryInformation
Goods
goo.gl/bzBrEi
Drawyourcustomer’secosystemsandunderstandtheactorsandtheequipment
ServiceInnovation|DrShaunWest
Interconnectivityofequipmentwithinthecustomer’senvironmentUnderstandingyourcustomer’sequipment
- Howdoestheequipmentsupportstheircoreprocesses?- Whatsystemsdoestheequipmentcommunicatewith?- Whoarethe’users’oftheequipment
goo.gl/2n4IqV
Usesimpleschematicstobetterunderstandyourcustomersequipment
ServiceInnovation|DrShaunWest
Interconnectivityofequipmentwithinthecustomer’senvironmentUnderstandingyourcustomers(businessmodel)
- Doyouknowhowyourcustomermakemoney?- Howdoesyourcustomerdealwithrisk?- Whatareyourcustomer’sbusinessobjectives?
goo.gl/4mVqM4
Modelyourcustomersbusinessmodel(s)
ServiceInnovation|DrShaunWest
Interconnectivityofequipmentwithinthecustomer’senvironmentLessons
- Understandtheprocessesofyourcustomer- Understandhowthedifferentprocessfittogether- Rememberyouhavemorethanonecustomer!
Understandhowyoucustomersmaketheirmoneyandhelpthemtomakemore
ServiceInnovation|DrShaunWest
CHALLENGE3:DATACOLLECTIONANDMANAGEMENTOFDATA-DRIVENVALUECREATION
goo.gl/xIozx8
ServiceInnovation|DrShaunWest
Datacollectionandmanagementofdata-drivenvaluecreationFindawaytocollectthedata
- Doyouknowhowtocollectthedata?- Whatdataisneededinwhatsituation?- Howdoyoucollectdatacheaply?
goo.gl/QrDIij
Thereisalwaysmorethanonewaytogetthedatayouneed
ServiceInnovation|DrShaunWest
Datacollectionandmanagementofdata-drivenvaluecreationFindawaytomanagethedata
- Doyouknowwhatformthedataisin?- Doyouunderstandthe’legal’issues?- Howcanyoumovethedatacosteffectively?
goo.gl/jG5op6
Considerpartnertrustaskeytomanagingthedataeffectively
ServiceInnovation|DrShaunWest
Datacollectionandmanagementofdata-drivenvaluecreationHelpyourcustomerstomorefromlessinputs– realvaluationcreation
- Canyoumodelyourimpactonthevaluecreation?- HowwelldoyouunderstandcustomerKPIs?- Doyouunderstandwhatleaversyouhave?
goo.gl/48gMAk
Theydon’tknowwhatispossible– wedon’tknowwhattheywant:sofocusontheirjobs-to-be-done
ServiceInnovation|DrShaunWest
Datacollectionandmanagementofdata-drivenvaluecreationLessons
- Focusonyourcustomersvaluecreationprocess- Modularflexiblesolutions- Supportindividual’users’andtheirsituations
Standardisewherepossible– designsolutionsaroundtheindividual’users’andbusinessvaluecreation
ServiceInnovation|DrShaunWest
SOWHAT?
goo.gl/f3GgRo
ServiceInnovation|DrShaunWest
Everythingispossible…… whatfirmswithfocusandresourcescanachieve
But…- SMEsdon’thaveCat’sresources- Manyfirmsareunsureofwhatispossible- Manysuppliersunsureofwhatwouldhelptheircustomers
https://youtu.be/-Tos5PHPzdYo.gl/VQqMlu
Whatcanyoutakeandusefromthisusecaseinyourownbusinesses?
ServiceInnovation|DrShaunWest
WhattodonextBigdata– smallfirms– bigproblems!
Learntousethedatayoualreadyhave
Understandyourcustomers,theirequipmentandtheirproblems
Collectdatathatsupportsyourcustomersbusinessmodels
Bigdatacancreatebigproblemsinsmallfirms.Learningtouseitislikestartingtowalk…
Co-developandco-createwithyourcustomers
ServiceInnovation|DrShaunWest
Questiontime…… slidesonwww.slideshare.net/ShaunWest
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