big data: from zero to hero

build your data superpower within your organization

Thanachart Ritbumroong, Ph.D.

□ KNOW WHAT TO OFFER

□ KNOW WHO TO TARGET

□ KNOW WHEN TO CONTACT

□ KNOW WHERE TO FIND

□ KNOW WHEY THEY BUY

□ KNOW HOW MUCH TO PRICE

ACQUIRE STORE ANALYZE MONETIZE

internal

partner

external

explicit

implicit

transactions

location

opinion

preference

hardware software

business

people

teamskills

business

model

domain

expert

scalability

real-time

https://datafloq.com/read/three-ways-get-your-customers-share-data/834

1)Be transparent

2)Offer a way to opt out

3)Offer benefits

iBeacon can provide immediate benefits to customers

It also help collect how customers navigate through a store.

Augmented Reality

is used to captured

implicit preferences.

Using Text Analytics to analyze Social Mediareveal what customers dislike

about their experience.

Volume

Velocity

Variety

Veracity

https://www.study.monash/__data/assets/image/0010/363097/Data-Science-Education-at-Monash-Monash-University.jpg

the ability to look at things differently

Data Scientist: The Sexiest Job of the 21st Century

data scientist

visualization engineer

data engineer

project manager

0

1

2

3

4

5

Business

Acumen

Analytics

Modeling

VisualizationData Wrangling

Task

Management

data scientist

Perception:

Preferred programming & tools:

can do some magic with numbers

R, Python, SQL, BI tools, excel, powerpoint, etc.

Actual task:

clean datacalculate mean and summationsometimes do some modeling

Where to find:

unknown, rare(Ph.D. newly graduates – they are poor, hungry, and depressed)

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1

2

3

4

5

Business

Acumen

Analytics

Modeling

VisualizationData Wrangling

Task

Management

data engineer

Perception:

Preferred programming & tools:

prepare any data in any format desired

SQL, ETL tools, any programming for cleansing data

Actual task:

clean dataclean dataclean data

Where to find:

ex-ETL developers (good one)

0

1

2

3

4

5

Business

Acumen

Analytics

Modeling

VisualizationData Wrangling

Task

Management

visualization engineer

Perception:

Preferred programming & tools:

turn any data into beautiful and meaningful visuals

SQL, excel, and BI tools

Actual task:

visualize datacreate reportquery data

Where to find:

ex-BI developers (good one)

project manager

0

1

2

3

4

5

Business

Acumen

Analytics

Modeling

VisualizationData Wrangling

Task

Management

Perception:

Preferred programming & tools:

deliver projects under impossible timeline, budget, and quality

excel, powerpoint, and every tool which team are using

Actual task:

meetingchasingcrying

Where to find:

ex-BI project managers (good one)

SKILLS REQUIRED

BUSINESS KNOWLEDGE

LOGICAL THINKING

QUESTIONING

SKILLS REQUIRED

DATABASE

DATA SCRAPING

SKILLS REQUIRED

SQL, R, PYTHON

PROGRAMMING

DATA CLEANSING

SKILLS REQUIRED

SQL, R, PYTHON

PROGRAMMING

STATISTICS

SKILLS REQUIRED

SQL, R, PYTHON

STATISTICS

MACHINE LEARNING

SKILLS REQUIRED

SQL, R, PYTHON

STATISTICS

MACHINE LEARNING

SKILLS REQUIRED

BUSINESS KNOWLEDGE

LOGICAL THINKING

REASONING