big data & baseball analytics

Kitman Labs@KitmanLabs

Hugely! Look at Moneyball. It proved science is different between

winning/losing. Our system is Moneyball’s next evolution.

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#DataTalk Big Data & Baseball Analytics

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We had an opportunity to talk with Kitman Labs about ways big data is leveraged for baseball. The following slides are highlights from our tweetchat with them.

ex.pn/baseball

How important are data and analytics when it comes to sports,

specifically baseball?

Kitman Labs@KitmanLabs

Hugely! Look at Moneyball. It proved science is different between

winning/losing. Our system is Moneyball’s next evolution.

ex.pn/datatalk#DataTalk

Kitman Labs@KitmanLabs

Hugely! Look at Moneyball. It proved science is difference between

winning/losing. Our system is Moneyball’s next evolution.

ex.pn/datatalk#DataTalk

Kitman Labs@KitmanLabs

Hugely! Look at Moneyball. It proved science is different between

winning/losing. Our system is Moneyball’s next evolution.

ex.pn/datatalk#DataTalk

Jordan TakeyamaSenior Public Relations Specialist at Experian@JordanTakeyama ex.pn/datatalk

#DataTalk

It’s been fascinating to see how analytics has transformed the way general managers

and trainers make decisions.

What types of data do you look at?

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

We collect real time data from many sources including exercises recorded in Capture, our 3D

video athlete screening tool. Plus daily self-reports of well-being and sleep quality, GPS data,

heart rate availability, etc. It varies by team.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

We collect real time data from many sources including exercises recorded in Capture, our 3D

video athlete screening tool. Plus daily self-reports of well-being and sleep quality, GPS data,

heart rate availability, etc. It varies by team.

How does analyzing data help you (or clients) make smarter decisions and stay ahead of the competition?

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

It’s impacted most facets of the industry - stats, finances, etc. - we’re applying it to injury

prevention and athlete health.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

It’s impacted most facets of the industry - stats, finances, etc. - we’re applying it to injury

prevention and athlete health.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Our system is designed to be holistic and find insights from many data sources. The more

information, the better.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Our system is designed to be holistic and find insights from many data sources. The more

information, the better.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Our system is designed to be holistic and find insights from many data sources. The more

information, the better.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

We call what we do “the science of winning.” Significantly increased player availability is a

HUGE competitive advantage.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Our system is designed to be holistic and find insights from many data sources. The more

information, the better.

Experian Data Lab @Experian Data Lab

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It’s similar in business. We look to provide insights to our clients to help them mitigate

risk and make better decisions.

How have you seen data impact common baseball injuries?

Kitman Labs@KitmanLabs

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Make highly informed decisions about the smartest ways to train and condition, and to keep their players healthy and on the field.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Make highly informed decisions about the smartest ways to train and condition, and to keep their players healthy and on the field.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Make highly informed decisions about the smartest ways to train and condition, and to keep their players healthy and on the field.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Research shows that many factors play a role in this epidemic. Longitudinal

tracking of these risks can help reduce it, for instance, subtle velocity drops and pitch

movement deviations have been shown to be markers of fatigue and injury risk.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

Make highly informed decisions about the smartest ways to train and condition, and to keep their players healthy and on the field.

Kitman Labs@KitmanLabs

ex.pn/datatalk#DataTalk

We don’t prescribe off days - we empower coaches to use both our insights and their

expertise to make the best decisions they can.

Can you share any success stories on how analyzing data has helped

teams and organizations gain a competitive advantage?

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

We don’t tell players, coaches, trainers, etc. to change - we enable them to perform at the

height of their potential.

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

We don’t tell players, coaches, trainers, etc. to change - we enable them to perform at the

height of their potential.

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

We don’t tell players, coaches, trainers, etc. to change - we enable them to perform at the

height of their potential.

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

We’ve done studies showing that clients’ injuries have been reduced 15-33%. Keeping

players on the field is key to winning.

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

Paradigm shifts are always hard for some. Moneyball certainly dealt with that. We’re

confident our system speaks for itself.

ex.pn/datatalk#DataTalk

Jordan TakeyamaSenior Public Relations Specialist at Experian@JordanTakeyama

I’d say data has more than proved itself in baseball - if you look at the Rays, A’s, Giants, etc.

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

Paradigm shifts are always hard for some. Moneyball certainly dealt with that. We’re

confident our system speaks for itself.

ex.pn/datatalk#DataTalkKitman Labs

@KitmanLabs

Paradigm shifts are always hard for some. Moneyball certainly dealt with that. We’re

confident our system speaks for itself.

What advice do you have for those that have never analyzed their own

data?

ex.pn/datatalk#DataTalk

Biggest similarities lie in leveraging data and analytics to reduce risk and make more

informed decisions.

Experian Data Lab@ExperianDataLab

ex.pn/datatalk#DataTalk

Biggest similarities lie in leveraging data and analytics to reduce risk and make more

informed decisions.

Experian Data Lab@ExperianDataLab

ex.pn/datatalk#DataTalk

Biggest similarities lie in leveraging data and analytics to reduce risk and make more

informed decisions.

Experian Data Lab@ExperianDataLab

ex.pn/datatalk#DataTalk

Kitman Labs@KitmanLabs

We’re confident that we’re doing the most sports science research and tech development in this space.

We’re equipped to provide this cutting-edge data analysis to teams no matter how much they’ve

invested in it previously.

ex.pn/datatalk#DataTalk

Biggest similarities lie in leveraging data and analytics to reduce risk and make more

informed decisions.

Experian Data Lab@ExperianDataLab

ex.pn/datatalk#DataTalk

Whether it’s resting a player, or making a lending decision, data provides insight to feel

more confident in decisions.

Experian Data Lab@ExperianDataLab

Any untapped potential when it comes to data and injury prevention?

#DataTalkKitman Labs @KitmanLabs

We wouldn’t exist if there wasn’t! Our sports and data scientists are working every day to

turn that potential into practice.

#DataTalkKitman Labs @KitmanLabs

We wouldn’t exist if there wasn’t! Our sports and data scientists are working every day to

turn that potential into practice.

ex.pn/datatalk

Is 8 hours of sleep a good rule of thumb for an athlete?

#DataTalkKitman Labs @KitmanLabs

We wouldn’t exist if there wasn’t! Our sports and data scientists are working every day to

turn that potential into practice.

#DataTalkex.pn/datatalk

Kitman Labs @KitmanLabs

Actually it varies from athlete to athlete. The best indicator is pattern of self-reported

perceived sleep quality.

Where do you see the future of data and analytics?

#DataTalkex.pn/datatalk

Kitman Labs@KitmanLabs

Analyzing data intelligently is crucial, but analysis is only as good as the

quality/timeliness of the data collected. The future will see huge leaps forward in data collection with tools like 3D video motion

capture athlete screening.

#DataTalkex.pn/datatalk

Kitman Labs@KitmanLabs

Analyzing data intelligently is crucial, but analysis is only as good as the

quality/timeliness of the data collected. The future will see huge leaps forward in data collection with tools like 3D video motion

capture athlete screening.

#DataTalkex.pn/datatalk

Kitman Labs@KitmanLabs

Analyzing data intelligently is crucial, but analysis is only as good as the

quality/timeliness of the data collected. The future will see huge leaps forward in data collection with tools like 3D video motion

capture athlete screening.

#DataTalkex.pn/datatalk

Jordan TakeyamaSenior Public Relations Specialist at Experian@JordanTakeyama

Couldn’t agree more. It’s like data only takes you so far, it’s the insights that

matter.

Any final thoughts on how to leverage data and analytics?

#DataTalkex.pn/datatalk

Kitman Labs@KitmanLabs

Talent/skill/desire are all vital. But data and analytics are truly just as critical. Science and

winning go hand in hand!

#DataTalkex.pn/datatalk

Kitman Labs@KitmanLabs

Talent/skill/desire are all vital. But data and analytics are truly just as critical. Science and

winning go hand in hand!

Join our #DataTalk on Twitter on Thursdays at 5 p.m. ET.

experian.com/datatalk