big bazaar

TABLE OF CONTENTS

Overview- Product assortment- Market segmentation- Differential advantage- HR policies- Marketing strategies- Visual merchandising- Competition- Future-

OVERVIEW

It is a unit of Pantaloon Retail (India) Ltd(future group)

caters to the Great Indian Middle Class a hypermarket format 50,000 sqft of space tag-line  “Is se sasta aur achcha kahin nahin” More than 208 store in 80 cities

OVERVIEW

product category Food Bazaar Depot- books M-bazaar Electronic Bazaar Furniture Bazaar Footwear Bazaar

OVERVIEW

Big Bazaar offers the maximum variety for each category of product

Also, the quantity for each product is not limited to large packs only

local brands of popular commodities, like diapers, sugar, wheat flour garments etc, are very popular in Big Bazaar stores

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1.Product Mix

APPARELS

•Denims & T-Shirts•Fabric & Cut piece

•Formal Wear•Casual Wear•Party Wear•Ethnic Wear•Accessories•Under Garments•Night Wear•Dress Materials•Sarees

FOOD

•Staples•Ready to eat•Ready to cook•International Food•Spices•Imported Bazaar•Tea & Coffee

FARM PRODUCT

•Fruits•Vegetables•Imported Fruits•Dairy Products

CHILL STATION

•Soft Drinks•Packaged Juices•Milk Items•Frozen Foods•Ice Creams

HOME & PERSONAL CARE

•Shampoos•Detergents•Soaps•Liquid wash•Creams•Deodorants•Home cleaners•Utensils•Plastics•Crockery•Sundries

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Product Mix Cont..ELECTRONICS

BAZAAR

• Television sets• Washing Machines• Refrigerator• Personal Care• mBazaar• Microwaves• Small Appliances• Laptops• Computer

Accessories• Kitchen Appliances

FASHION & JEWELLERY

•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre

FURNITURE BAZAAR

•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items

CHILD CARE & TOYS

•Kids Wear•Toy Bazaar•Stationary•Child Care

OTHER SERVICES

•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally

HUMAN RESOURCES MANAGEMENT AT BIG BAZAAR

Recruits – consultancy services, walk-ins, employee referrals, campus recruitment

Trains and develops – ‘’ Gurukul’’ Employees retained - attractive pay packages with

annual bonus & incentives, employee discount cards, medical treatment in recognized hospitals , friendly & cohesive culture.

Regular and periodic performance appraisal with reward system.

MARKETING STRATEGY

Minimize Retailing Cost  Operating Fewer Staff on the floor one person for every 500sq

ft. Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.

( Life style, Shoppersstop) Giving discount offers, working women by monthly

saving bazaar and home makers by providing a wide range of food, non food, fruits and vegetable.

MARKET SEGMENTATION OF BIG BAZAAR

Target Market Segment: Price conscious It targets lower , middle and higher class customers. The youth and newly married growing population is

preferred customer segment Specially targets working women and home makers

who are primary decision takers

MARKET SEGMENTATION OF BIG BAZAAR

Handling current economic situation:- Whatever be the economic situation big bazaar know to

sustain in the market with its every day low pricing strategy

Strategies to handle recession period: Sabse saste teen din Hafte ka Sabse sasta din The great exchange offer EDLP

MARKET SEGMENTATION OF BIG BAZAAR

Market Penetration Strategy use: Low pricing Promotion strategy: Wednesday Bazaar Scheme and festive season

shopping

Market Development: Having huge amount of opportunity to discover most of the part

of India. Product Development:

Prime location Play music according to the region Keep locus on where the working people live and keep walking

VISUAL MERCHANDISING

Visual merchandising supports a sales, retail strategies, communicates with customers, Communicates image and Supports retailing trends.

A. Interior merchandising

B. Exterior merchandising

COMPETITORS Bharti WalMart D-Mart Star Bazaar Hyper City Vishal Megamart Reliance Trends

DIFFERENTIAL ADVANTAGE

Cheap Prices EDLP (Everyday Low Pricing) Promotional Pricing Big Bazaar’s `The Great Exchange

Offer’ Early Movers Advantage

FUTURE

FUTURE

Big Bazaar is planning to have 350 hypermarkets in the country by 2011-12.

To increase its annual turnover to Rs14,000 crore by 2011-12.

The company would be looking at smaller cities for the expansion.

The company is aiming for an increase in the numbers footfall up to 14 crore next year.

The company is also launching a special festive season ‘One in a Lifetime ́ offer across all its stores on 1 to 5 October.

THANK YOU