bfsi complete salt overview

Innovative Ambient Media Makers – Connect with Affluent Professionals in

Cyber City

Agenda

What is Salt OOH?

What is ambient media?

Media Formats

Salt Differentiators

Salt OOH – an Introduction

There are more people out there now who spend more time out of home:CommutingSpending time in office, restaurants, coffee shops etc

Resulting in reduced share of reading and watching TV as a percent of leisure time

Salt OOH, specializing in Outdoor advertising , was founded by the co-founder of MPG Active and AllAboutOutdoor.com

www.AllAboutOutdoor.com is the first of its kind portal in India – focusing on aggregating and organizing all information related to outdoor – people movement, outdoor inventory ownership and contact details, outdoor plan support and innovative outdoor campaigns

Salt has two verticals:Ambient Media Ownership: Creating intelligent ambient media properties – to reach out to a differentiated audience; Outdoor Media Strategy: Strategizing, Executing and Monitoring outdoor advertising for its clients

http://www.allaboutoutdoor.com/

Salt Out Of Home – Ambient Media Specialist

SALT is in the business of creating innovative touch point media in well-defined ecosystems

SALT media targets SEC A+ affluent working professionals including senior and C-level executives

Our target audience works with companies like Sapient, Microsoft, Yahoo, Google, KPMG, WNS, Aircel, GE, Standard Chartered, McKinsey, Citibank, Fidelity, GSK , Philips etc

Designed more than 10 innovative formats – branded benches, shoe-shine machines, snap frames, scrollers etc

Apart from media ownership, SALT also advises on and implements national and location-specific outdoor strategies for its clients

Media located in DLF Cyber City – the largest corporate hub in the country housing more than 550 companies and working home for more than 8lakh professionals.

Key clients include Citibank, Aircel, McDonalds, ESPN, CNN-IBN, Micromax, INQ, ICICI Prudential, Nokia,

Salt OOH – Delivering Value to Premium Brands!

Agenda

What is Salt OOH?

Ambient Media @ DLF Cyber City

Media Formats

Salt Differentiators

Ambient Media @ DLF Cyber City

DLF Cyber City is home to many world class MNC’s with more than 8lakh employees + visitors on a monthly basis

Our formats range from sizes of a little more than 1.25sq ft – at very high engagement zones like lift lobbies to more than 6000sq ft wall facades covering DLF buildings

Demographic profile of people:SEC A and SEC A+ employees working with IT, ITES, Consulting companies, MNCs, Banks etcHigh concentration of working women as well as youngsters with high disposable incomeGuests of many fine-dining restaurants in the area including Punjabi by Nature, Mainland China, Barrique, Orange Harra, Tab, Infusion, Costa Coffee etcMany CXOs, decision makers, high profile executives, premium car owners etcOther clients who frequently reach out to this ecosystem include car companies (Honda, Tata, Toyota, Mercedes), High end phone manufacturers (Nokia, Samsung, INQ etc), Hi-end Gyms (Fitness First, Gold’s Gym, Elemention etc), Credit Card companies (American Express, Citibank etc)

At DLF Cyber City Our media formats create more than 10 impressions per person per day for a brand

Enter DLF Cyber City

Exit DLF Cyber City

Basement Parking – Ramp-Ins

Cab drop-off / Surface Parking

Lift Lobby

Food Court / Smoking / Restaurants

Concourse

Lift Lobby

Parking

DLF Cyber City – Day Cycle of a Cyber City Office Goer

FORMAT-AShoe Shine Media

FORMAT-A: Shoe Shine Media

Total Number of Shoe Shine machines installed in DLF Cyber City: 40 UnitsTotal number of Buildings in Cyber City: 21 TowersNumber of Buildings where shoe shine media is installed: AllPlacement of the shoe shine machine: At Ground Floor Lift LobbyType of Branding: Static Backlit Display

AMBIENT MEDIA FORMATS

FORMAT-A: Shoe Shine Media

Size of the Branding: 22’’(w) x 28’’(h) Printing Type: Flat bed printing directly on milky acrylic of 2mmDisplay Charges per month per unit: Rs. 30,000/-Production & Mounting Charges per unit: Rs. 2,000/-

FORMAT-CSnap Poster Frames

FORMAT-C: Snap Poster Frames

Total Number of Snap Poster Frames Available in DLF Cyber City: 500 UnitsTotal number of Buildings in Cyber City: 21 TowersPlacement of the Snap Poster Frames: Ground Floor Lift Lobby near the Lift ButtonType of Branding: Static/dynamic branding with ambient light source

Size of the Branding: 12’’(w) x 15’’(h) Printing Type: Digital inkjet printing on SAV with Matt LaminationDisplay Charges per month per unit: Rs. 5,000/-Production & Mounting Charges per unit: Rs. 350/-

FORMAT-DBIG Snap Poster Frames

Size of the Branding: 44’’(w) x 58’’(h) Printing Type: Digital inkjet printing on SAV with Matt Lamination/3mm sunboardDisplay Charges per month per unit: Rs. 15,000/-Production & Mounting Charges per unit: Rs. 3,500/-

FORMAT-D: Wall Mounted Panels/Food Court Branding

AMBIENT MEDIA FORMATS IN THE CONCOURSE AREA OF THE COMPLEX

Total Number of Snap Poster Frames Available in DLF Cyber City: 100 UnitsTotal number of Buildings in Cyber City: 2( Cyber Greens and Infinity Towers)Placement of the Snap Poster Frames: Pillars outside food courtsType of Branding: Static/dynamic branding with ambient light source

FORMAT-D: Wall Mounted Panels/Food Court Branding

FORMAT-ELarge Format Scrollers

FORMAT-E: Backlit Scrollers

Total Number of scrollers in DLF Cyber City: 15( with 10 scrolls each)Placement of the Wall Mounted Panels: vantage locations around food court/Common area.Type of Branding: Dynamic Backlit display

Buildings/No. Of Scrollers in each building: Cyber greens- 1 scroller (16’ x 4’) Infinity Towers- 10 scrollers (8’ x 4’) Building 9A- 2 Scrollers (8’ x 4’) Building 9B- 2 Scrollers (8’ x 4’)

Size of the Branding: 8’(w) x 4’(h) Printing Type: Digital inkjet printing on Translite with Matt LaminationDisplay Charges per month per unit: Rs. 2,00,000/- for 1 complete display with 10 scrollsDisplay Charges per month per scroll: Rs 30, 000/-Production & Mounting Charges per scroll: Rs. 3,200/- for 1 scroll.

Size of the Branding: 16’(w) x 4’(h) Printing Type: Digital inkjet printing on Translite with Matt LaminationDisplay Charges per month per unit: Rs. 2,50,000/- for 1 complete display with 10 scrollsDisplay Charges per month per scroll: Rs 40,000/-Production & Mounting Charges per scroll: Rs. 6,400/- for 1 scroll.

FORMAT-GTri-Vision

FORMAT-G: Trivision

Total Number of Tri-Ad in DLF Cyber City: Only 1 at common entrance of Building No. 8/10/InfinityPlacement of the Trivision: 3-way junction within the DLF Cyber City Campus Area.Type of Branding: dynamic branding with Frontlit Display

OUTDOOR ADVERTISING FORMATS ON THE CONCOURSE AREA OF THE COMPLEX

FORMAT-G: Trivision

OUTDOOR ADVERTISING FORMATS ON THE CONCOURSE AREA OF THE COMPLEX

Size of the Branding: 40’(w) x 04’(h) x 3 sidesPrinting Type: UV eco-solvent Printing on Normal SAVDisplay Charges per month per unit: Rs. 2,50,000/- for 1 side of the tri-ad.Production & Mounting Charges per one side: Rs. 10,000/-.

This stretch:35 units

This stretch: 12units

FORMAT-I: Backlit Flag Poles

Entrance to DLF Cyber City

FORMAT-JRamp In

FORMAT-J: Ramp In – Building No. 10

Type of Branding: Static BrandingSize of the Branding: 60’(w) x 05’(h) Printing Type: Front lit FlexDisplay Charges per month per unit: Rs. 1,50,000/- Production & Mounting Charges per unit: Rs. 5,000/-.

OUTDOOR ADVERTISING FORMATS IN CYBER CITY

FORMAT-J: Ramp In – Building No. 08

Type of Branding: Static BrandingSize of the Branding: 40’(w) x 07’(h) Printing Type: Front lit FlexDisplay Charges per month per unit: Rs. 1,50,000/- Production & Mounting Charges per unit: Rs. 4500/-.

OUTDOOR ADVERTISING FORMATS IN CYBER CITY

Showcasing Buildings and Locations.

DLF Square

Premium Tenants:

Total Floors: 12Total Offices: 32

http://www.maxnewyorklife.com/index.aspx

http://images.google.co.in/imgres?imgurl=http://www.easy-finance.com.au/images/CitibankLogo.gif&imgrefurl=http://www.easy-finance.com.au/unsecured_panel_lenders.asp&usg=__bAqSmSMzDfdKNL0SyFHmvLaVr6w=&h=146&w=519&sz=5&hl=en&start=10&um=1&tbnid=yrb0am4VcP0hNM:&tbnh=37&tbnw=131&prev=/images?q=citibank++logo&um=1&hl=en

DLF Plaza Tower, Gurgaon

Premium Tenants:

Total Floors: 12Total Offices: 20

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