beyond linked in pp presentation (final)
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Beyond LinkedIn: Advanced Social Media
for Lawyers
Martha Sperry Doug CorneliusFebruary 2, 2010
What Is Social Media?
Image Care of PixelPipeOctober 28, 2009
Audience Poll
What's Different?
Easy No html or code
Interactive Web pages are no longer read only
Pro-active Web pages will notify you when there is new information
Types of Web Outposts
Communication
Social Networking
Collaboration
User-Generated
Why Social Media?
1. Build a Web Presence
2. Monitor and Guard your Brand / Reputation
3. Connect with Peers and Clients
4. Gain Knowledge
307 Million
350 Million active users
1,176 Million
1,335 Million
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/
41% of AmLaw 200 law firms have blogs.
Why Not Social Media?
"I don’t know what social media is. It’s kind of scary."
Educate yourself
"There is too much information out there to wrap my head around."
Discover Efficiency Tools
"There is so much drivel on line. I have real work to do."
Filter Out The Noise
"I don’t have time to contribute."
Automate
"My clients aren’t using the stuff so why should I?"
Take a look at some facts ...
1/4 of adults publish a blog, upload video or audio. 60% have profiles on a social networking site. 70% read blogs, tweets & watch online video.
In 12/09, unique Facebook visitors
doubled from 54.4M to 112M
53% of Employers Use Social Networks to Screen Employees
In 10/09, LinkedIn reached 50M users
Nearly 2/3 of CMO's will increase
spending on social media in 2010 with a
407% Twitter use increase
In 12/09, Twitter increased unique visitors from 2.7M in
the prior year to 18.1M
Small Biz favors social search, webinars, & posing questions on
forums to get information
"If I stay away, I won't risk brand damage."
Can you risk anonymity?
"Traditional media has a bigger audience. I should spend resources there."
Traditional media is moving on-line.
"Management isn't interested."
Firm-Controlled, Low-Cost, Self-Directed.
"Do these sites have staying power?"
Connections transcend platform
"It's all so confusing. Maybe I should just avoid it."
Learn. Plan. Do.
"Flashy Web strategies are for Coca Cola & Best Buy."
The Web is the (Near) Future For All Goods & Services
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/
41% of AmLaw 200 law firms have blogs.
Bar Rules
Lawyers are a regulated industry and need to comply with those restrictions.
RULE 7.1 Communications Concerning a Lawyer's ServicesA lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
RULE 7.3 Solicitation
(f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client.
RULE 7.4 Fields of Practice(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication.... (b) Lawyers who hold themselves out as "certified" in a particular service, field, or area of law must name the certifying organization...(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area.....
Questions?
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