beyond distance and into itunes u

Beyond Distance and into iTunes UTerese Bird

Learning Technologist and SCORE FellowOpenOpen 7 December 2011

What’ll we talk about?• SCORE for a year– Recent iTunes U developments– Common themes amongst those w/iTunes U– Do– Do not

• The ‘killer reason’ becomes the killer• How is Leicester going about it?– Running around– Convincing marketing– We document plans to build full-service OER for

prospective students, aim at iTunes U

http://www.le.ac.uk/spider

Survey: Do you use iTunes?(N=63; UK Secondary, College, UG)

From the Tweets:Addictively Attractive

TunesU courses downloaded into the iPad = life is good. Dear iTunes, you are full of bloat but your collection of awesome lectures on iTunesU is both brilliant and addictive I have just discovered iTunesU...my life is now complete. The good: I haven't use iTunes in over a week! The bad: I am craving some iTunesU lectures…

‘Open Enough’Beyond-text (Masterman, Wild, & White, 2011)

Tweets: 6% specific teaching use

"We're looking @ iTunesU & podcasts in the #csci101 class today. Here's a good one. TED - TEDTalks (video) - http://itun.es/i6X5Jh #iTunes”

"itunesU? Pick a lecture that matches up with my class content & have students take notes during lecture.”

"iTunesU YES! Excellent Idea! Thanks – I always forget about that nifty tool."

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

New to iTunes U

What made these universities iTunes U-ready?

• Involvement in multimedia in learning– Oxford podcasts– Nottingham podcasts– OU everything – broadcasting

• Interest in OER– OER discussion project at Oxford– U-Now– OpenLearn

Top Albums

Do

• Across departments• Audio-only lectures• Institutional buy-in• Beautiful homepage• Make CC explicit• National school curriculum• Put current students’ needs at forefront• “It’s the great learning material that brings the

registrations” (Bean, 2011)

Photo by Wesley Fryer on Flickr

Don’t

• More marketing than learning• Default to talking heads• ‘One-file’ departments• Only have one or two powerhouse

departments• Think you have to make BBC-quality

material• Give up

Photo by ghbrett on Flickr

Don’t

• Do more marketing than learning• Default to talking heads• Allow ‘one-file’ departments• Only have one or two powerhouse

departments• Think you have to make BBC-quality

material• Give up

Photo by ghbrett on Flickr

Killer reason, OER killer?

Photo by roberthuffstutter on Flickr

How about Leicester?

The Leicester Process

The Surprise

Thank you

http://www.le.ac.uk/spiderBean, M. (Open U. (2011). Martin Bean Presentation on Open University’s iTunes U Channel. London.

Masterman, L., Wild, J., & White, D. (2011). JISC Open Educational Resources Programme : Phase 2 OER IMPACT STUDY : RESEARCH REPORT Report authors : Research team : University Computing, (1).