best professional services marketing campaign · 2018-04-28 · best professional services...

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Best Professional Services Marketing CampaignHigh-speed rail campaignUnderstanding our clients’ challenges has been central to our high-speed rail campaign, which used targeted, original content to address some of the key issues facing the high-speed rail industry.

The campaign, which delivered relevant and timely content across a variety of online and offline channels, resulted in high levels of client engagement and over £83m worth of work secured.

Achieving best value and long-term efficiency are essential

to delivering transformational projects on time and on

budget. That is why collaboration is at the heart of HS2.

Alliances that offer joint responsibility for performance between the

client, contractor, design consultant and supply chain, along with

shared risk and reward can be an effective delivery method. Our

involvement in partnerships such as the Wessex Capacity Alliance,

the Northern Hub programme and the S&C South Alliance have

given us invaluable experience in building alliances that cut through

complexity to deliver transformational outcomes and have provided

us with insights into how effective the alliance model can be.

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