benefitsof’’ going’mobile’ 11:25’am€¦ · responsive vs mobile responsive websites •...

Benefits  of    

Going  Mobile  

11:25  AM  

Technology is Always Changing

Did  you  ever  Imagine  these    “things”  working  together?  

Mobile Browsers

64.00%  

20.00%  

9.60%   1.40%  

Mobile  Browser  Market  Share  

Safari   Android  Opera  Mini   BlackBerry  

Importance of Mobile Websites

Why is a Mobile Presence Important? –  Engage users appropriately –  Have you browsed the web on your phone lately? –  4 out of 5 consumers use smart phone's to shop –  In 2 years, mobile should overtake desktop internet usage

Responsive vs Mobile

Responsive Websites •  One Site, One Design •  CSS / Style Sheet changes

based on your resolution •  Content changes only need

to be applied once •  Design will look slightly

different on each device

Stand-Alone Mobile Websites •  Separate / Unique URL •  Server Based Detection •  Typically not image heavy •  Designed Speci"cally for small

screen sizes •  Tablets are directed to your full

website

Responsive vs Mobile

Examples  1. Walmart.com  2.  Amazon.com  3.  Ford.com  4.  Equitymgmt.com  

Responsive vs Mobile

Examples  1.  Sony.com  2.  Bostonglobe.com  3.  Greygoose.com  4.  Topazhouse.com  

Evaluate Your Options

Getting Started 5 Things You Can Do Today!

1)  Visit your website with your mobile phone & evaluate your experience.

2)  Find out how much mobile traffic you already have using something like Google Analytics.

3)  Decide what you want your mobile visitors to do. Call? Get Directions? Submit Info? Purchase a Product?

4)  Search for your competitors using your mobile phone. Are they getting better conversion on YOUR mobile traffic?

5)  Using the chart shown, determine which approach is right for your organization and get started today.

Thank  You!  

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