benchmark by ebg · 2018-04-11 · social media intelligence survey management tag management web...

Connected Commerce & IoT

Inbound & Outbound

Website & Mobile App

Creation

Data Management

& Insight

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Benchmark by EBG

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Benchmark by EBGWhy?

Choosing the Right Digital MarketingTechnologies & Suppliers

Like looking for a needle in a haystack ?

Choosing the Right Digital MarketingTechnologies & Suppliers

EBG Members:

“We need an effective tool for decision making ...

… to select or challenge our current MarTech solutions.”

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Solution : The Web Platform

The Web PlatformUnderstand and Assess Who Does What

SEARCH

COMPARE

EVALUATE

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

Data Management

& Insight

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital Working

9 Major Categories

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Data Management & Insight● Ad Verification & Brand Safety● Data Integration● Data Management Platform (DMP)● Dataviz● Market Intelligence● Semantics● Smart Data● Social Media Intelligence● Survey Management● Tag Management● Web Analytics & Tracking

Categories are divided into sub-categories

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Data Management & Insight● Ad Verification & Brand Safety● Data Integration● Data Management Platform (DMP)● Dataviz● Market Intelligence● Semantics● Smart Data● Social Media Intelligence● Survey Management● Tag Management● Web Analytics & Tracking

Steering Committee

Refining sub-categorieswith the help of EBG members

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

TECHNOLOGYData Management & Insight● Data Management Platform (DMP)

Submission

➔ Pricing➔ Integration➔ Services➔ Features

USERData Management & Insight● Data Management Platform (DMP)

Satisfaction Survey

➔ Pricing➔ Integration➔ Services➔ Features

Assessing Technologies & User Feedback

EVALUATIONSDOCUMENTATIONSFEATURES

DMP

Data Management

Platform

GENERAL INFORMATION

Displayinga comprehensivesummary of solution capabilities

The EvaluationExperienced users are interviewed and share their own opinions,drawn from real use of the technology solutions.

Anonymous, but certified by EBG.

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Benchmark by EBG: The Event in London

The Event in London26, 27 & 28 April 2017

Conferences One-2-One Printed& Workshops Meetings Directory

Why London?Come with us to London : Be 1.5 years ahead of your competitors

UK 2 X bigger than FR

Digital Ad Spending Share of Total Media Ad Spending Worldwide, by Country, 2013-2019

Via emarketer UK

Digital Lab

New Concepts are tested in the UK before spreading all over Europe

FR

The Event in London3 themes:

Benchmark Sessions Innovation Sessions Inspiration Sessions

Future BeyondPresent

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Benchmark by EBG: Your Involvement

Your Feedback & Involvement

● Attend the event in London

● Participate in One-2-One meetings

● Evaluate technologies

● Contribute to a market study on your MarTech projects

EBG members select the best technologies and suppliers

Connected Commerce &

IoT

Inbound & Outbound

Website & Mobile App

Creation

CRM & Loyalty

Agencies & Integrators

Website & Mobile App

Optimization

Avant-GardeTechnologies

Digital WorkingData

Management & Insight

Benchmark by EBG: Partners

Partners are helping us to:

● Better understand specific markets

● Conduct comprehensive evaluations

Would you like to be a part of Benchmark by

EBG?

PARTENAIRES CONSEIL & ANALYSTES

PARTENAIRES TECHNOLOGIQUES & AGENCES

Connected Commerce & IoT

Inbound & Outbound

Website & Mobile App

Creation

Data Management

& Insight

CRM & Loyalty

Agencies & Integrators

Website & Mobile App Optimization

Avant-GardeTechnologies

THANKS!Any questions?

Philippe.Khattou@ebg.net

@phil_Khattou