"being creative with data" 25th november - oracle presentation

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Being Creative With DataOpportunities for IPA members with Oracle CRM

Noel ColoeCore CRM Sales Development Leader Noel.coloe@oracle.com25th Nov 2009

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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle CRMWhere agencies can play a role….

Next Generation Customer Applications

Loyalty “First Steps”

THE NEW

CUSTOMER

Real Time Decisions

Technology has changed consumer behaviourB2C challenge: convergence of CRM, Mobile and Social

The Next Generation Customer ApplicationDriving Loyalty, Revenue, Margin and Acquisition

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Oracle CRMNext Generation Customer Application

• Client benefits• Engage and meet expectations of The New

Customer• Leverage disruptive technologies• Loyalty, Advocacy, Effectiveness, Margin

• Potential Agency Opportunities• Mktg campaign creation / management• Promotions• Loyalty Program• Thought Leadership

Oracle CRMLoyalty “First Steps”

• Subscription based (SaaS) CRM with e-mail marketing on demand

• Includes response management, tracking & analysis

• Benefit to clients• Inexpensive and agile way to

understand loyalty and potential ROI• Confidently validate investment in full

loyalty program• Opportunities for agencies

• Propose, construct and run in-expensive loyalty hypotheses

• Be part of the ROI team on Loyalty and Marketing

Oracle CRM and AgenciesBeing Creative With Data

• Disruptive Technology => New Customer & new data• Loyalty programs => address anonymity & advocacy• “First Steps” helps prove ROI for strategic investment• Agency Opportunities– Thought leadership– Get in early– Engagement in strategic and agile early-stage

initiatives– Client value

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Being Creative With DataOpportunities for IPA members with Oracle CRM

Noel ColoeCore CRM Sales Development Leader Noel.coloe@oracle.com25th Nov 2009