behaviourial contextual and semantic targeting | rob watt, razorfish | istrategy, london

Where’s my jetpack?

Where’s my jetpack?

“The old paradigm, a system of mass production, mass media, and mass marketing, is being replaced by a totally new paradigm, a one-to-one

economic system”

Don Peppers & Martha Rogers – The One to One Future

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Geographic

IP

Attitudinal

Demographic

Contextual

Behavioural

Social

Interests

Time

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INTERESTINTENTINSTANCES

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How to build a personalisation engine

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Marketing Engagement Landscape

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THANKSrob.watt@razorfish.com