behavior and experience
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Copyright ©
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psilon Data M
anagement, LLC
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Behavior and ExperienceDigital Experience Design & Strategy Workshop #2
May 20, 2015
2 2
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Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
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Epsilon 2015 E
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anagement, LLC
. All rights reserved.
2
Which came first…?
3 3
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anagement, LLC
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anagement, LLC
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3
Attributes and Environment
4 4
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4
Behavior goals
5 5
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5
A-ha!
6
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Elements of Behavior
7 7
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7
The Hierarchy of Needs
8 8
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8
The Fogg Model
9 9
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9
The Behavior Grid
10
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Designing for Motivation
11 11
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11
Capability, Expectation, and Obligation
12 12
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12
Status, Achievements, Rewards
13
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Designing for Ability
14 14
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14
The Expert, the Amateur, and the Apprentice
15 15
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15
Enabling the “Flow” State
16
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Designing Triggers
17 17
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17
A Communication Framework
Urgency
Opprtunity
Complexity
Content
Channel
Frequency
ALERT
WARN
NOTIFY
CONFIRM
INFORM
ENGAGE
18 18
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18
Alerts,Notifications, and Messages
19
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In Summary…
20 20
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20
Thank you.
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