bee inspired - joy tea honey mint campaign

BEE INSPIRED

have you ever feel like everybody is moving forward except you?

TARGET

Annisa, 21 tahun.

LET’S MEET

ANNISA!

comparison is the thief of joy ROOSEVELT R.

INSIGHT

PRODUCT TRUTH Joy Tea Honey Mint brings refreshment and calmness. “plong”

find inspiration, without comparison.

IDEA

PRE-ENGAGEMENT

we’d like to get people talking about the feeling of #LeftBehind

ENGAGEMENT

BEE-INSPIRED.COM

a microsite where people can send their experience about how they get inspired by anyone around them.

+   =  

They can also send it in a gift box. Joy Tea will deliver it to the receiver.

POST-ENGAGEMENT

We’re gonna record the gift-giving process and capture the receiver emotion. Then, the video will be

uploaded to Youtube. The senders will see how sweet this stuff is.

They’re gonna talk about it to other people and start to be inspired

with anyone around them.

DESIRED RESPONSE

Youth will see their surrounding as an inspiration, not comparison. Joy Tea Honey Mint is my best friend to bring back my joy.