become a digital presence guru

Brought to you by Limelight Networks

Become a Digital Presence Guru(with Dr. Jason Thibeault)

Okay, I’m not really a doctor

Of anything really.

I’ve been to the doctor a few times.

But I am here to help.

Kidding!

Most organizations suffer from 1 of 2problems with their digital presence.

#1. They aren’t aware of it.

#2. They think it’s better than it is.

First things first.What’s a digital presence?

Engagement

BFF

Confidante

Friend

Acquaintance

Awareness

Relationship Intimacy Pyramid

How do you know when it…

Digital Presence Deficiency

What tips you off that you are suffering?

#1. Static content#2. Lack of rich media#3. No Mobile Support#4. Not available globally#5. Slow#6. Lack of conversation#7. No metrics#8. Fragmented

Your audience isn’t doing what youwant them to.

An awesome digital presence beginswith…

Great storytelling

So what story do you tell?

Informer Facilitator

Influencer Seller

What is your purpose?

Your story has to be consistent

Identify your key touchpoints

#1. Websites#2. Social media#3. Rich media#4. Direct Communication#5. Ads

Show it. Tell it. Every. Way. Every. Where.

Stories need a narrative

Emotion

Characters

Not about you.Not about your product.It’s about your customer.

Video

BFF

#1. Platform#2. Process#3. People

Get the book today.

eBook or print.

Free.

http://dpm4dummies.limelight.com

Jason Thibeault

E: jt@llnw.com

T: @_jasonthibeault

602-850-4871

Thanks. Questions?