beacon technology in education (pervasive networks)
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Mobile Engagement
The Opportunity for Beacon Technology in Education
03/05/2023
Mobile Engagement Trends
80% of the world owns a mobile phone. And we’re using them in the venues we visit.
52% of companies worldwide intend to implement location-based mobile marketing by 2017 (up from 27% in 2013).
Mobile Engagement
- White-label or custom
- Active Wi-Fi Connection Not
Needed
Meridian-Powered Mobile App
Self-registration, app delivery, personalized
advertising in the browser
ClearPass GuestWi-Fi
Meridian App Platform
Location-based and
personalized content for
apps
Aruba Beacons
Blue dot directions & notifications based on
real-time position.
ClearPass Guest prompts download of Meridian-powered app
Give us your Ideas !
» 1 x SUB1-MR-SWF – 1 year Meridian Software Subscription
» 1 x LS-BT1-50 – Battery Powered Beacons – 50 pack
» 1 x SUB1-PUSH-10K – 10,000 push notifications per year
» 1 x PS-MER-MAP-DEMO – For mapping pro services
» Approximate value £1,000
http://www2.capita-ites.co.uk/l/122372/2016-02-24/mv7fq
Browser-Based Engagement with ClearPass Guest
• Custom branded Wi-Fi access portal
• Adapts to smartphone screensize dynamically
• Gather user preferences for targeted ads
• Promote mobile app for the brand and the venue
Browser Ads with ClearPass Guest
• Additional advertising revenue channel: Wi-Fi onboarding portal
• Promote brand, increase mobile app awareness
MERIDIAN MOBILE APP PLATFORM• AppMaker • SDK
AppMaker: Easily, Affordably Build an App
AppMaker: Publish a Complete, Standalone App
AppMaker: Add Directions & Points of Interest
AppMaker: Deliver Self-Guided Wayfinding
AppMaker: Add Location Services for BluDot location
AppMaker: Add Location Services for proximity-push
AppMaker: Personalize the Mobile Experience
LOCATION SERVICES POWERED BY ARUBA BEACONS
Bluetooth vs. Wi-Fi
prevents the collection of the
iPhone MAC address
iOS8 randomizes the iPhone MAC
address
• Wi-Fi is not reliable for location services
• Wi-Fi is required for analytics with larger sample size
• Bluetooth Low Energy (BLE) is required for location services
• Bludot & proximity based push notifications
Easily Deploy and Configure Aruba Beacons
Deploy using one of the two options
• Battery powered & wall mounted
• USB powered
Configure beacons on location using the Aruba Beacons mobile app
No Aruba Wi-Fi? No Problem.
Manage Beacons over any Wi-Fi network withARUBA SENSOR (AS-100)• Dual band 802.11n 1x1 client radio• Bluetooth Low-Energy (BLE) radio• Advanced Cellular Coexistence (ACC)• Also acts as a normal Beacon with direct AC
power plug-in, with option to power over USB
Indoor Wayfinding with Blue Dot
How Does It Work?1. Meridian CMS is used to label
points of interest on the map.
2. Aruba Beacons help Meridian powered mobile app identify the real-time location.
3. Blue dot is placed on the indoor map in the mobile app.
4. Accurate location information helps end users wayfind and interact with the indoor physical space around them.
Improve Existing Apps with Meridian SDK
• Levi’s Stadium app integrates Meridian SDK
• Location services powered by 1,000+ Aruba Beacons
• 2,100 food orders with the app during the first game
BluDot SDK
Beacon SDK
NavKit SDK
“What VenueNext* has created is
unprecedented in the world of sports.”Al Guido, COO, San Francisco 49ers(*) http://www.venuenext.com
Meridian App Developer Zone
• Dedicated developer zone with free access to SDK download and FAQ
• App developers can support multiple customer accounts
• Dedicated support team for app developers using the Meridian SDK & CMS
http://www.meridianapps.com
Give us your Ideas !
» 1 x SUB1-MR-SWF – 1 year Meridian Software Subscription
» 1 x LS-BT1-50 – Battery Powered Beacons – 50 pack
» 1 x SUB1-PUSH-10K – 10,000 push notifications per year
» 1 x PS-MER-MAP-DEMO – For mapping pro services
» Approximate value £1,000
http://www2.capita-ites.co.uk/l/122372/2016-02-24/mv7fq
THANK YOU
jisc.ac.uk
James IzzardAruba Pre Sales SE
03/05/2023
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