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In the UK, Milton Keynes is already pledged to start a driverless cars trial by 2017, little pods taking people from the station to the town centre, like a monorail without the rail. The Telegraph, 2014

Be First

to the

Future Hugh Dickerson, Senior Industry Head Automotive, Google

28% of 3-4 year olds in the UK use

a tablet

How long did it take to reach 50 Million users?

UK 4G coverage will be

95% by 2017 (EE already covers 75%)

Source: Point Topic

Fiber

connections will

double every two years

until 2020 in the

UK.

UK Broadband Growth 2008-2020

UK Fibre Broadband connections will double

every two years until 2020

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

[IMPERSONAL]

11%

of consumers

trusted online

stores [PERSONAL]

75% of online shoppers

want a personalised

shopping experience

A new breed of consumer

ACCELERATING The pace of technological change is

Makerbot

Evernote

Kickstarter Flipboard

Square

Spotify

Jawbone

Uber

airbnb

Business Model Disruption

Global car-sharing schemes are expected to

grow to more than 26m people by 2020, which

will involve a fleet of 500k cars.

Each car involved in a sharing scheme will

cost the auto industry 10 private sales.

Early and Slow

1. Take Risks Remove fear of failure

“If we're not failing quite a bit, we're not being ambitious enough.”

Larry Page, Q3 OKR Meeting, July 2014

“I think as a company, if we're going to grow, get better, succeed, we have to be

willing to talk about our failures and what we can do better. I would encourage that,

being more brave. We've got to talk about what we did wrong and how to make it

better in the future.” Larry Page, September 2013

Year 1 Mobile

bookings

$1

Billion

Year 2 Mobile

bookings

$3

Billion

Year 3 Mobile

bookings

$8

Billion

2. Wise Up Make better decisions with data

Technology

Getting out of the way

*

3. Speed Up Keep up with the consumer

Seek 10x

innovation

Huge

challenge

Radical

solution

Break-

through

technology

[x]

Traditional high street businesses becoming disrupters by pursuing digital excellence

8

Online playing a strong role disrupting the high street

Digital becomes instinctive to all parts of the

business

Ensure you take control and are

accelerating hard into the future

1. Take Risks Remove fear of failure

2. Wise up Make better decisions with data

3. Speed up Keep up with the consumer and ahead of the competition

Many thanks

Hugh Dickerson

Senior Industry Head Automotive, Google