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Making Dreams Fly®

Putting the Gift of Time

to Work for You© 2011 Drake & Company

Making Dreams Fly®

Key Issue for You

Staying Current

Making Dreams Fly®

When you are out of work … … you can’t afford to lurk!

Making Dreams Fly®

Today’s Agenda

• Introduction• Paint You a Roadmap

How to use digital media to become a recognized expert

Which makes you valuableAnd, helps you land a job

• Next Steps

Making Dreams Fly®

Net Working in 21st Century

• Job found

Making Dreams Fly®

Net Working in 21st Century

• Job found

Making Dreams Fly®

Gift of Time

86,400 seconds each

day … how will you use it?

Making Dreams Fly®

Getting a Job Now

1. Offer value to potential employer Stay current in your

profession/industry 2. It’s not what you know …

it’s not who you know it’s who knows you!

3. Differentiate yourself Stand out as “the only …”

Making Dreams Fly®

21st Century Strategy

Use your gift of time

Take minutes each day …1.to keep current2.to become nationally-recognized3.to be a leader in your field

Making Dreams Fly®

How?

YOU are the PRODUCT Create (or re-create) your brand Promote your brand Protect your brand

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Your Product is YOU!

1)What is your value proposition?

2) What is your marketing plan?

3) Can content marketing improve success?4) Can technology expand your search?5) What is your “thanks” strategy?

Making Dreams Fly®

Social Media Tools

• Blogs• Google News Alerts• Facebook • YouTube• LinkedIn• Twitter

Making Dreams Fly®

Use Social Media

1. Signup for Big 3 & get active! Facebook LinkedIn Twitter

2. Create your own blog Word Press or Blogger

Making Dreams Fly®

Collect/Create Content

Content makes you an expert – nationally

How do you collect it?1.Google News Alerts2.Twitter Search3.LinkedIn (question expert)

Making Dreams Fly®

Google News Alerts

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Tweekdeck (search!)

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Got Content: Now What?

Use content to create brand/value:1.Bookmark info via Delicious

Making Dreams Fly®

Delicious

Making Dreams Fly®

Got Content: Now What?

Use content to create brand/value:2.Create “Readings of the Week”

Making Dreams Fly®

Readings of the Week

Making Dreams Fly®

Got Content: Now What?

Use content to create brand/value:3.Add Comments and/or like4.Create a blog and post info5.Send links to your network

Making Dreams Fly®

Does it Work?

Case study: @causeaholic•Facebook, Twitter, blog•Readings of the Week•Named 1 of Top 10 cause marketing tweeters!

Making Dreams Fly®

In Top 10!

Making Dreams Fly®

Making Dreams Fly®

Initiative Is Not Given …

You Take ItYou Can Do This!

Making Dreams Fly®

Put the Gift of Time

to Work

Making Dreams Fly®

My Contacts

• drake@drakeco.com• www.twitter.com/SteveDrake• www.twitter.com/causeaholic• 636/449-5050

Steve DrakePresident/Owner16020 Swingley Ridge Road Suite 300Chesterfield, MO 63017(636) 449-5050