bauer media

BAUER MEDIA

BRANDS OF MAGAZINES THEY CREATE

Bauer Magazine cover multiple types of media and genres in their magazine coverage to branch out to as many target audiences as possible to gain maximum profit.

Magazines under the Bauer magazine institution include Mojo magazine, Empire Magazine, Q magazine and Absolute Radio magazine, and also have the Kerrang! media franchise.

BAUER MEDIA HISTORY

Founded in Germany in 1875, Bauer Media has been managed by five generations of the Bauer family. It was a small printing company when the business first started but after moving to the UK with the launch of Bella magazine in 1987, it became the third largest publisher, Bauer expanded further in the UK with the purchase of Emap consumer media and radio in 2008. They now reach out to 22 million adults every week.

WHAT MUSIC MAGAZINES DO THEY CREATE?Bauer media have control and create the most popular music

magazines in the industry such as they have control over Mojo Magazine which is the most popular worldwide, UK magazine and creates music articles and photography of mainly celebrities and Q magazine which is the highest selling music monthly magazine In the UK which cover a wide range of artists in the rock and roll genre from big celebrities to new artists as well as Kerrang! Magazine which is the highest selling music magazine within the genre of rock.

HOW SUCCESSFUL ARE THE BRANDS

Q Magazine: 52,700 magazines a month.

Mojo Magazine: 94,600 sales with 211,000 with 66% of people within the A, B, C socio-economic groups at the average age of 57 years.