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Does Your Business Have a Social Life Online?

Presented by Maggie Zerkus

Social Life Online, LLCCaffeine.Accelerate Training

www.facebook.com/SocialLifeOnline

770-337-1711maggiezerkus@bellsouth.net

What is Social Media?

Marketing

• Telling the customer what to think

Advertising

• Telling the customer what you offer them

Public Relation

s

• Managing your reputation

Networking

• Building Relationships

Social Media

It may seem confusing but it really isn’t

Where do I start?

• Try multiple platforms.• Choose the platform that reaches the

people you want to reach with the message you want to send.

• Integrate Social Media with your current traditional media plan.

• Build your brand consistently across the different platforms.

Have a Social Media Plan

• Write out 20 keywords• Listen• Who are you targeting?• Who is the voice of your organization?• Set your goals/messages for your status• Join the conversation• Ask for help• Measure your ROI and adjust if necessary• Use multiple platforms• Be consistent across platforms

Facebook • 500 million active users• 3rd largest country in the world• Most visited site on the internet• 50% of users log in daily• The average user has 130 friends• The average user produces 90 pieces of

content per month• There are 770 billion pages views per month• 48.76% of Georgians are on FB

Join in the Conversation!

2,409,840 users within 50 miles of Fayetteville, GA

TWITTER• What’s happening now?• Short 140 character tweets• Just turned 5 years old-175 million regular

users• Often used for customer service or quick

shared information• Can be linked to feed onto your website• Follow/followers

LinkedIn•Professional Facebook

•80 million profiles- including executives from all the Fortune 500 companies•Online resume•Authority with Google•Build Business Pages•Join and make Groups•Use groups to connect, learn and to establish yourself as an expert in your field

BLOGS• 200 million blogs• Blogs are Journal, opinions,

education, reviews• Can be set to serve as your social

media home base or website• Indexed by Google• 35% of blogs are posting opinions

about brands and organizations

You Tube/Videos

• Second largest search engine in the world• 100+ hours of video are uploaded every 5

minutes• Videos linked to your other sites up your

google search• For information people will watch a video

before they will read• Videos should be short 2-3 minutes• They don’t need to be professionally

recorded- use a flip camera, smart phone, video camera, computer

• Use Slide Share to present information on your blog or facebook notes

GeoLocation Sites

• Includes Facebook Places, Yelp, FourSquare, Google places, Gowalla

• Great place for reviews• Good for contests and to offer

coupons• Great for event checkins• Understand the security issues- use

common sense• Claim your business on Google

Maps

Meeting/Invite Sites

• Meet up, Event Brite, Evite, Facebook Events

• Great for managing events and connecting to other social media platforms

• Some allow RSVP with money collection

• Find out about events in your field or area to connect with others

Online Knowledge Platforms and Mesh Marketing

• Online Knowledge: Quora, Facebook Questions, Twitter trends– Engage as an expert– Look for answers to questions/– Hold polls

• Mesh Marketing: Groupon, Living Social, Kickstart– Offer prepurchased specials– Based on group buys

Quick Response Codes

Mobile Marketing: QR codes, Text Messages

• Most platforms are moving to mobile applications

• The most active users are on mobile apps

• 200 million people access Facebook on a mobile device

• Consumers are using videos, pictures and comments to quickly tell their customer service experience

• Text message deals

QR Codes

• QR codes are everywhere– Make your contact info easy to record– Run a promotion/Use in a contest– Ad them to your business cards, advertisements, websites etc.

• Download a QR reader to your smartphone– Optiscan – QR reader– QuiQR

• Build a QR code– Kimtag– Quirkify– Zxing– uQRme

Social Media wasn’t meant to stand alone. Continue

your traditional marketing~ but keep a consistent

message.

WEBSITES

Websites• Can be your blog site• You need a dynamic not static site- Keep it up to

date!• Add a twitter feed• Add links to your Facebook, LinkedIn, Twitter etc.• Have Email sign up• First page (index page) needs to have your

pertinent information• Embed Google Analytics• Have a call to action• Consider mobile devices

Email Management

• Constant Contact, Aweber, Mail Chimp• Manage your campaigns at a minimal charge• Manage your contact lists- keeping you within

Anti-Spam laws• Provide templates for easy professional looking

emails• Add videos, hyperlinks, pictures• Provide analytics on click throughs, opens,

forwards etc.• Provide embed codes to add signup links to

website, facebook etc.

Print Advertisments

• Continue to use local newspapers, magazines, postcards, fliers, business cards etc.

• Add your social media urls• Use QR codes on your printed

material• Keep your messages consistent• Use PDF and jpeg formats of your

print material to post them on your social media platforms

Social Media Workshops Or

One on One TrainingEmail Maggiezerkus@bellsouth.net

For times, locations and topics

• Building and Using your Facebook Page• Security and Privacy on Facebook• Drawing the Line between your personal life and your

online life• QR Codes and more• Strategy and Planning your Social Media Efforts• Linked In• Twitter• Blogs• Video