barrett pennsylvania’s -conservation landscape initiative

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Pennsylvania·s -ConservationLandscape Initiative

US ICOMOS International

SymposiumWashington DC May 20-22, 2010

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Pennsylvania·s ConservationLandscape Initiative

An Activist Role for Governmentin Sustaining Community Heritageand Public Lands

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Where is the Pennsylvania Wilds?

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Public Lands in Pennsylvania Wilds

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Pennsylvania Wilds

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Pennsylvania Wilds

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Pennsylvania Wilds

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Pennsylvania Wilds

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Pennsylvania Wilds

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N ineteenth Century Logging

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Pollution from Coal Mining

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Reforestation

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Pennsylvania Wilds

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Demographic and Economic Overview

Pennsylvania Wilds

D ecades of decline associated with geographic

isolation and economic transitionHigh unemployment ratesStagnant populationAging population

Slow income growthBusiness and job losses

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N ew Ideas for the PA Wilds

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Marketing investment in the PA Wilds

O ver $5 million invested inmarketing the PA Wilds

through television, radio andprint advertisements

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Investment Visitor Infrastructurein the PA Wilds

$126 million in in stateparks & forests facilities

visitor centers trails signage restrooms interpretive displays &

programming observation areas

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Goals of the PA Wilds

Revitalize CommunitiesProvide Economic OpportunitiesIncrease Stewardship

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T wo Evaluation Studies

´Pennsylvania Wilds Initiative Program Evaluationµ(January 2010)Econsult Corporation

´Pennsylvania Wilds Case Studyµ (December 2009)OMG Center for Collaborative Learning

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Conservation Landscape Strategies

T argeted Public investmentRefocused state staffBuild on Regional Initiatives

Personal T ouch

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Small BusinessOmbudsman

GOAL : To help grow tourism businesses in PA Wilds

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PA Wilds Artisan Development Project

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Pennsylvania Wilds Design Guide

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Local Community Investment

More than $1.6 million in grants and $3.4 million in loans

awarded to the business community in the PA Wilds

More than $13 million in grants to community parks andrecreational facilities

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Economic and Fiscal Impacts

From 2004-7 the G D P increased by+3.7%

O vernight leisure travel: +5.3%State park attendance: +3.3%

Visitor spending: +6.3%Tourism employment: +0.5%Tourism earnings: +5.4%

Sales tax revenue from tourism: +2.7%Hotel tax revenue: +13.1%

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Challenges

Setting BoundariesBrandingWhose Story is it ---anyway?

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Pennsylvania Wilds «

Helping revitalize

communities through

sustainable tourism

Development.

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Pennsylvania Wilds Marketing

Campaign

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Marcellus Shale Beds

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Marcellus Play

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Marcellus Wells Permitted

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R egional Conservation

InitiativesEcosystem ApproachesWatershed PlanningNational Heritage Areas

Treasured Landscapes

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N ational Heritage Areas

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France: Les Parcs N aturels Regionaux

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Chesapeake Bay Watershed

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Governmental Role

Leadership BalanceReadinessNature versus CultureCommon Narrative

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F inal Thoughts

Investment Matters

Scale Matters

Time Matters

Someone saw value in us

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For More Information

For more information on Pennsylvania sConservation Landscapes and for copies of theevaluation reports on the PA Wilds, go to:www.dcnr.state.pa.us/cli