bank of baroda case study
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© nation1.co.uk 2009 © nation1.co.uk 2009
CASE STUDY
BANK OF BARODAMARKETING CAMPAIGN AUTUMN/WINTER 2009
© nation1.co.uk 2009© nation1.co.uk 2009
ABOUT NATION1
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
Nation1 is a digital marketing agency; however we differentiate ourselves by focusing on niche audiences for growth focused clients. We develop big ideas that have a digital element at their core. These ideas are initially project based, focused on a achieving a specific objective over a fixed timescale and allow our clients to dip their toe in the digital water with something more exciting, creative and measurable than just a website or a Google adwords campaign.
Our approach is low risk as almost always we create something new that stands apart from your core business or website. Our ideas have a proven track record of delivering results.
© nation1.co.uk 2009© nation1.co.uk 2009 © nation1.co.uk 2009
© nation1.co.uk 2009© nation1.co.uk 2009
CAMPAIGN AIMS
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
• Toincreaseaccountbaseby5,000overcampaign• ToboostawarenessoftheBankofBarodaamongstfirstandsecondgeneration Indians, as well as the wider UK audience • Toconveyamessageofreassuranceduringthesechallengingfinancialtimes andpositiontheBankofBarodaasareliableandsafehomeforpeople’smoney• Tohighlightaselectionofourkeyproducts
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CAMPAIGN SUBSTANTIATION
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
• BankofBarodanowhasover35millioncustomersacross25countriesworldwide• Thismakesitaseriousglobalbankingoperationcomparabletomanyofthelarger Western banks• IndianGovernmentbackingprovidesanextralayerofsecurity• PrudentmanagementhashelpedtheBankavoidtheexcessesofthecreditcrunch• Thebankiscurrentlyinahealthyfinancialposition,withover50yearsofexperience in the UK
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CAMPAIGN THEME
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
• Thecampaignthemeneedstoresonateinallourcommunications,frommarketing through to customer services and branch operations• Itwillstressreliability,security,safetyandreassurance• Itappliestoourstaffandcustomersatalllevels,frompersonalbankingrightthrough to corporate operations
The campaign theme is ...
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BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
Bank on Baroda
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WHY DOES THIS WORK?
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
• BankonBarodaoffersasimpleandmemorableexpressionofallthattheBankstandsfor• Itisaphraseyoucanactuallyimaginepeoplesayinginreallife• Itisrelevanttoeverythingfromtheintegrityofourstafftothestrengthofourproducts• Itstressesreliability,securityandsafety• Itcanworkindifferentmediaandsalessituations
© nation1.co.uk 2009© nation1.co.uk 2009 © nation1.co.uk 2009
SO HOW WILL WE GET OUR MESSAGE ACROSS?
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
• WewilladvertiseonTVstationslikeZee,Sony,Star,Aastha,B4UandNDTV• WewillusepressadvertisinginnewspapersandmagazineslikeLeicesterMercury, ManchesterEveningNews,AsiaToday,EasternEye,andAsianVoice• RadiostationslikeSabras,RadioXL,SunriseandAsianSoundwillcarryourjingles• OnlinebanneradswillappearonMoneyControl,EconomicTimes,TimesofIndia, NDTV,HindustanTimes,FinancialExpress,Samachar,IndiaTimes,Rediff,MakemyTrip, andBhejafry• TubeposterswillbetakenontheLondonUnderground,aswellasbus-sideson Londonbuses• PointofSalepostersinbranches,aswellasasuiteofre-designedproductliterature
© nation1.co.uk 2009© nation1.co.uk 2009
HOW ELSE WILL WE INCENTIVISE NEW CUSTOMERS?
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
• WehavecreatedauniqueDVDofferingadouble-billofentertainmentfeaturing JabWeMetandWelcome• ThisDVDwillbedistributedtoallbranches• Itshouldbegiventoallcustomerswhoopenanewaccountwithus• Thispromotionwillbeadvertisedinthemajorityofmediathatweareusingfor the campaign• Formoredetails,pleaseseethecampaigncircular
© nation1.co.uk 2009© nation1.co.uk 2009 © nation1.co.uk 2009
BANK ON BARODA CAMPAIGN CREATIVE
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
© nation1.co.uk 2009© nation1.co.uk 2009
CREATIVE ASSETS
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
© nation1.co.uk 2009© nation1.co.uk 2009 © nation1.co.uk 2009
PHOTOGRAPHY
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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TV
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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POSTERS
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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BUS SIDE
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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PRESS
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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MICROSITE LANDING PAGE + DATA CAPTURE
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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POINT OF SALE
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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POINT OF SALE (con’t)
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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DL LEAFLETS
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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ROLLER BANNER
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
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LEAD GENERATION CARD
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
© nation1.co.uk 2009
CONTACT
BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009
To speak to Nation1 about niche diital marketing for your brand contact:andrew.grant@nation1.co.uk / 077 147 606 51
GLASGOW144WestRegentStreet,G22RQ
LONDON34-35GreatSuttonStreet,EV1V0DX
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