bang design pres 10 v1 fmcg

Confidentiality Notice: This presentation contains confidential, trade secret, or other proprietary information of Bang Design Private Limited (Bang Design) and is subject to non-disclosure

terms and conditions in place between you and Bang Design. This presentation may not be transferred, copied, or disclosed to any third party without the express written authorization of Bang

Design. This presentation, the information it contains, and any feedback must be used solely for Bang Design related business purposes.

Bang Design

Introduction

Company Profile

Portfolio

Updated January 24 2010

Bang Design is an exploratory design consultancy

We create meaningful products, services and experiences for many of the most influential businesses and institutions

around the world

WINNERsHome/Personal Products 2005Transportation Accessory 2005Business Equipment 2007

PACKAGING DESIGN

Consulting Services

7 seconds is all the time your product on the shelf

has to convert a browser into a buyer ! How then can you make your products fly off the shelves and set

the cash registers ringing?

Great Packaging Design…

… lets the consumer know he’s made the right choice

… creates an emotional bond

… opens new opportunities

On Offer

•Products that connect

•Graphics that evoke

•Forms that you want to hold

Involves the customers

Makes Ideas Tangible

Validates Assumptions

Our Approach

Gets products to fly off the shelves

Creating Consumer Preferences through Packaging Design

• We blend traditional market research with qualitative customer study to create symbolic information to encapsulate a brand. This brings clarity to the brief in visual terms, encapsulates the brand and helps bring solutions to life.

• We bring ideas to life through creative techniques such as brainstorming and concept ideation. Designs are then filtered through the lens of “WOW” for it is this one defining moment in the customer’s short attention span that creates a sale.

• Our packaging design work resolves the following issues:

– Shelf Impact – How well does the design attract the eye?Elevate – How well does it create a belief that the product is superior to its competitors?Clarity– Does the design provide clear and relevant information ?Appeal – Does it appeal directly to the senses?

The Design Journey

Discovery Creation Refinement Implementation Release

Set Goals & Objectives

Concept Selection

Final Design Approval

Prototype Approval

Artwork & Guidelines

WORK

Ethnographic ResearchTo understand people

Every day, corporations, government agencies, and not-for-

profit organizations rely on Bang Design’s award winning

expertise and novel methods of evaluating problems, spotting

opportunities, and working together to drive business and

organizational success.

Designing high-tech consumer durables

Various IPTV remote interaction devices

CLIENTS

Contact Us

• 23+24, 4th Cross, Nanjappa Garden

• Babusapalya

• Bangalore 560043

• Ph: +91 80 4120 5881

• Mob: Vinay Rao +91 9845228425

• bang@bangid.com

• www.bang.co.in