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BAHRAIN INTERNATIONAL AIRSHOW
14-16 NOVEMBER 2018
THE FASTEST GROWING AIRSHOW IN THE MIDDLE EASTTHE FASTEST GROWING AIRSHOW IN THE MIDDLE EAST
CONTENTSENABLING BUSINESSFROM STRENGTH TO STRENGTHTESTIMONIALSBIAS 2018 INTRODUCTIONWHY BAHRAIN?MEET. CONNECT. NETWORK.CORPORATE CHALETS PACKAGE INFORMATIONCORPORATE CHALET GALLERYEXHIBITION FEATURE HALLEXHIBITION FLOOR PLANOUTDOOR EXHIBITION SPACE PARTICIPATION OPTIONSBRAND ENHANCEMENT BRAND ENHANCEMENT COSTING
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The Bahrain International Airshow (BIAS) held in January 2016, was a tremendous success, not only for the Kingdom of Bahrain but also for the participating exhibitors, delegations and visitors.
Spurred by the show’s growing contribution to the regional aviation industry, the next Bahrain International Airshow in 2018 will change from its traditional slot in January to November to meet demands of the show’s participants.
With His Majesty the King’s ongoing patronage, it is a privilege for me to be personally supporting the event once more and, alongside the Ministry of Transportation and Telecommunications and the Royal Bahraini Air Force, and in association with Farnborough International, I am pleased to announce that we are working on further enhancing our offering to the global aviation community by providing ever more business and networking opportunities at the 2018 show.
Strong links have been forged with a number of international aerospace organisations who, like so many other global businesses, see Bahrain as a natural gateway to the Middle East. Bahrain’s own investment in aviation is growing rapidly; from aircraft to training and maintenance to airport infrastructure, we continue to embrace the economic advantages of this rapidly growing industry. We hope that you will also consider leveraging the vast opportunities available in the Gulf region by being part of our Airshow.
I very much look forward to welcoming you to Bahrain in 2018.
HH Shaikh Abdullah bin Hamad Al-KhalifaChairman of BIAS Supreme Organising CommitteePersonal Representative of His Majesty the King
ENABLING BUSINESS
PAGE 04
Following the unprecedented growth witnessed at the Bahrain International Airshow 2016, the 2018 show marks an important milestone for Bahrain, with the 2018 show now set to take place on the 14-16th November in order to facilitate the show’s continued growth and to meet demands of its international participants for this truly unique event.
The Middle East civil aerospace market is growing at an exponential rate as evidenced by the number of aviation infrastructure projects in the region including Bahrain’s Airport Modernization Program, which we hope will be completed by July 2019. This large-scale project aims at elevating the facilities, infrastructure, and services at the Bahrain International Airport, increasing its capacity in line with the Kingdom’s long-standing position as a leading aviation hub.
The success achieved at BIAS 2016, which hosted 139 participating companies, around 100 aircraft and international delegations from 34 countries (civil and military); resulting in US$9bn worth of deals struck over the show’s three days with the most prominent being Gulf Air’s announcement of restructured orders of 45 aircraft with Boeing and Airbus. Our show’s unique location and bespoke facilities including direct chalet and apron front positioning, aircraft demonstrations, exhibition feature hall, and customer test-flights will all remain key features.
We are extremely excited to see the fifth edition of the Bahrain International Airshow in 2018 where we are set to once again provide a platform for growing your business in the Middle East region.
Kamal bin Ahmed MohammedMinister of Transportation and Telecommunications
FROM STRENGTH TO STRENGTH
PAGE 05
TAI would like to express our happiness in participating at the Bahrain International Airshow for the second time. Out of the events we attend, BIAS is one of the most well organized. From ground services and handling to chalet set-up, from catering to initial registration as well as the team that devote themselves to the success of the show, everything was perfect and is highly appreciated. Bülent BatmacaChief/Marketing StrategiesTurkish Aerospace Industries
‘‘ ‘‘ The Bahrain International Airshow is a valuable event for BAE Systems and we look forward to attending the next edition. The organisers work hard to make it a smooth and well organised show. It is an ideal event to showcase aerospace in Bahrain and we will continue to support the Bahrain International Airshow as an important part of the region’s aerospace industry. Mark SimpkinsRegional Vice President, Middle EastBAE Systems
‘‘ ‘‘
PAGE 06
BAHRAIN INTERNATIONALAIRSHOW 2018
The Bahrain International Airshow (BIAS) is a commercially-focused air show that seeks to give youraerospace business a personalised experience. It offers access to high-level delegations within the aerospace community all within a dedicated arena.
As the fastest growing air show in the Middle East, BIAS 2018 is being held in November for the first time, providing the aerospace industry with more opportunities to do business in the region. As the regional aviation industry witnesses rapid growth - in the areas of infrastructure, technology and investment - BIAS 2018 is an opportune platform, at which to conduct your business and form new partnerships.
BIAS 2018 is being organised through the continuing partnership of the Ministry of Transportation and Telecommunications, the Royal Bahraini Air Force and Farnborough International.
BIAS 2016 KEY
STATISTICS
US$
Hours dailyflying display
High level delegations(33 military and 59 civil)
representing 34 countries
Billion total value deals made at the show -
221% increase from 2014
International participating companies – 61% increase
since inceptionPAGE 08
WHYBAHRAIN?
Along with competitive costs, easy access to the rest of the Middle East and a well-established business infrastructure, Bahrain has extensive experience in understanding the needs of foreign businesses and responding to them.
Specifically, the Kingdom has an established track record in economic reform and diversification that is focused on access, value and agility for businesses based in the Kingdom.
• One of the most liberal business environments in the world - it is ranked 18th globally by the Heritage Foundation and first in the MENA region, in the 2015 Index of Economic Freedom
• One of the first countries in the region to begin diversifying its economy, with strong logistics, manufacturing, tourism, ICT, professional and financial services sectors - with more than four decades of experience, there are over 400 registered financial institutions in the Kingdom - it is a global leader in the Islamic finance sector
• Strong pan-GCC transport links, including road, sea and air, with airport modernization, direct access to Kingdom of Saudi Arabia via the King Fahd Causeway and rail development moving forward – all built around a natural logistics hub in northern Bahrain
• The lowest business costs in the region, according to KPMG, and an efficient registration process
• Family friendly and social lifestyle where cultures truly mix - it ranks 1st in the region and 4th globally in the 2015 HSBC Expat Explorer Survey
• A trusted, transparent and collaborative regulatory environment
PAGE 09
Bahrain’s Ministry of Transportation and Telecommunications strives to ensure that BIAS offers businesses from across the aerospace supply chain with viable networking opportunities. Since its establishment, BIAS’s civil and military delegations programme has attracted a growing number of delegations and VIPS; the 2016 show saw the strongest attendance to date, with a total of 92 civil and military delegations from 34 countries and the participation of more than 139 international companies from the international aviation industry.
High level delegations, led by Transport Ministers and CEOs from Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Egypt, Jordan, Lebanon, Morocco, Turkey, USA, Czech Republic, Georgia, India, Russia, France, Hungary, UK and Brazil attended the show.
Additional new features were added in BIAS 2016 to further boost networking opportunities. These included an Air Transport Conference, a seminar on a new safety programme for smaller aircraft “ISSA” hosted by IATA, and a hosted buyer programme which will return in 2018 following its successful debut. The HOSTED BUYER PROGRAMME allows suppliers to connect with potential buyers. By joining the programme, companies can enjoy targeted networking time with potential business partners, with guaranteed face-to-face meetings with pre-qualified companies.
MEET. CONNECT. NETWORK.
PAGE 10
CORPORATE CHALETSPACKAGE INFORMATION
Our USP at the Bahrain International Airshow is the opportunity for you to entertain your guests and host meetings in your own ready-built chalet, appointed to the highest specifications. The chalets are located adjacent to the static aircraft park and run in parallel to the main runway, providing unrivalled views of the flying displays. Each individual chalet comprises an open plan lounge and dining area, private meeting room and large outdoor balcony.
CHALETS• Double doors to main entrance• All walling, ceilings and decoration• Reception desk, bar counter and waiters • 7 x framed graphics• Air conditioning / heating• Lighting and power sockets• Telephone and internet points• Outdoor terrace• 1 flag pole• Company branding• Daily cleaning service
FURNITURE• Reception chairs• 1 boardroom table and 6 boardroom chairs• 2 plasma screens – one in reception and one in private meeting room• Dining tables and chairs for 40 people• Lounge seating• Wooden terrace furniture – 5 tables and 25 chairs
PAGE 12
CATERING (50 people per day)
• Light breakfast and afternoon refreshments• Buffet lunch with a selection of hot and cold dishes• Unlimited hot and cold drinks • A maître d’ and serving staff
SUPPLEMENTARY ITEMS• 40 daily entrance tickets (total 120 for 3 days) / participant passes• 1 executive car with a driver• 1 static aircraft display pad• 2 elite passes• Media centre access• Free Wi-Fi
NB: The standard chalet package may be enhanced with optional additional items and tailored to specific client requirements. Charges will be applied for all additional items on an individual basis. Prices will be advised on application.
PAGE 13
EXHIBITION FEATURE HALL
Introduced in 2014, the exhibition feature hall includes corporate and country pavilions that allow companies from around the world to showcase new technologies, products and services. The exhibition feature hall is open to small, medium and large businesses across every sector and tier of the industry and provides a real opportunity to network and engage with participants, show visitors, media and delegations.
Located in the main hangar, the hall occupies over 9,000 sq m of exhibition space. Stand spaces have been designed to offer a variety of options to suit your exhibit requirement and budget. Shell scheme stands and self-build space options are available within the exhibition feature hall.
The Exhibition Feature Hall will bring together:• 30,000 Visitors• 150 Exhibitors• 15 Countries Represented• 8 Dedicated Country Pavilions
PAGE 16
EXHIBITION FLOOR PLAN
160.0m²A06
9.0m²P01
9.0m²P03
9.0m²P02
9.0m²P04
9.0m²P05
9.0m²P07
9.0m²P06
9.0m²P09
9.0m²P08
9.0m²P12
9.0m²P13
9.0m²P15
9.0m²P14
27.0m²P16
9.0m²P11
9.0m²P10
9.0m²P17
9.0m²P18
9.0m²P19
9.0m²P20
9.0m²P21
99.0m²A02
270.0m²A03
165.0m²A01
75.0m²A04
75.0m²A05
255.8m²B01-B02
216.0m²B03
160.0m²B04
315.0m²C03
231.0m²C01
60.0m²C04
30.0m²C05
30.0m²C06
120.0m²C07
110.0m²B07
40.0m²B05
40.0m²B06
130.0m²D17
65.0m²D15
65.0m²D16
45.0m²E04
82.5m²D02
336.0m²E08
37.2m²E07
34.1m²F07
43.4m²G03
26.4m²H04
26.4m²H05
26.4m²H06
26.4m²H07
9.0m²P41
9.0m²P40
9.0m²P38
9.0m²P39
96.0m²H08
9.0m²P22
9.0m²P23
9.0m²P24
9.0m²P25
9.0m²P26
9.0m²P27
9.0m²P28
9.0m²P29
54.0m²P30
9.0m²P31
9.0m²P32
9.0m²P33
9.0m²P34
9.0m²P35
9.0m²P36
165.0m²G01
115.5m²E02
115.5m²E01
9.0m²F02
9.0m²F03
9.0m²F04
9.0m²F05
51.0m²F01
86.4m²H01
45.6m²H02
207.0m²H03
54.0m²E06
54.0m²E05
108.0m²F06
108.0m²G02
9.0m²D03
9.0m²D04
9.0m²D05
9.0m²
9.0m²D07
9.0m²
9.0m²D09
9.0m²
9.0m²D11
9.0m²
9.0m²D13
9.0m²D14
27.0m²P37
Cafe
SeatingLounge
117.0m²E03
Theatre
82.5m²D01
D06
D08
D10
D12
PAGE 17
Outdoor exhibition space may be purchased and used to showcase special projects such as large items or equipment other than aircraft. Bespoke exhibition packages can be discussed on an individual basis with members of the BIAS sales team and built to required specifications.
AIRCRAFT
Extensive aircraft displays, both on the ground and in the air, bring a dynamic element to the Bahrain International Airshow. The scope of the Sakhir airfield means it is possible to have an aircraft on the static park as well as to participate in the daily flying display. The apron is able to accommodate the very largest of aircraft and customer demonstration flights can also be arranged to maximise and support any sales negotiations.
This flexibility enables us to run a varied and entertaining aerial display that can host the exciting flying world of unmanned air systems, military jets, aerobatic display teams and large commercial airliners.
OUTDOOR EXHIBITION SPACE
PAGE 18
PAGE 19
PARTICIPATION OPTIONS
PARTICIPATION OPTIONS PRICE NOTES
Chalet - Early Bird Price (ends after 31st December 2017 )
US$ 160,000 Includes one aircraft display pad.
Chalet - After 31st December 2017
US$ 170,000 Includes one aircraft display pad.
Additional Aircraft US$ 5,000.00 per aircraft
Additional charges for fuel, aircraft GPU, some ground handling, air conditioning and grooming may apply. Participation in flying display at no extra charge.
Exhibition Feature Hall Shell Scheme Package
US$ 5,000 per 3 x 3m unit
Package includes space, stand, company name on fascia, furniture, lighting, electrics
Outdoor Exhibition Space (minimum 50 sq m)
US$ 250.00 per sq m
Exhibition Feature Hall Self Build Space
US$ 250 per sq m Minimum self build size - 24 sq m
PAGE 19
Whether you are an exhibiting company or non-aerospace corporate, the sponsorship, promotional and advertising packages available at the Bahrain International Airshow provide a fantastic opportunity to boost your company’s brand recognition.
Brand enhancement provides a great means to broaden your competitive edge by raising your company’s image, prestige and visibility through positive brand association with the Bahrain International Airshow. Benefits include:• Opportunity to engage directly with the audience
• Provide potential customers the opportunity to test/experience your product
• Great market research opportunities - gaining valuable direct feedback from the customer (more cost effective and less time consuming than focus groups)
• Maximum exposure across all event marketing materials online and in print
Advertising also provides a great way to maximise your brand exposure. Whether it is through indoor or outdoor billboards, the official trade catalogue or website advertising all work to achieve your marketing objectives be it to publicise a specific corporate message, brand awareness or to drive stand traffic.
Full sponsorship packages are available upon request, please contact:Yousif Mohammed MahmoudHead of Bahrain International Airshow GroupMinistry of Transportation & TelecommunicationTel:+973 17 321103, Email: ymahmoud@mtt.gov.bh
Lara Day, Sponsorship Sales ManagerFarnborough InternationalTel: +44 (0)1252 532800, Email: lara.day@farnborough.com
BRAND ENHANCEMENT
PAGE 20
BRAND ENHANCEMENT COSTING
SPONSORSHIP OPTIONS UNIT PRICE
Headline Sponsorship Sold
Gold Sponsorship US$ 133,000
Silver Sponsorship US$ 80,000
Bronze Sponsorship US$ 40,000
ADVERTISING OPTIONS PRICE NOTES
96 Sheet Billboards48 Sheet Billboards12 Sheet Billboards (purchased in sets of 3)
From US$ 26,875.00From US$ 13,438.00From US$ 3,763.00(per site)
Price dependent on location
Flags US$ 10,000.00 Packages of 3 flags in various locations across the BIAS Venue
Official Show Catalogue US$ 6,250.00 Full page colour advertisement
Website Advertising From US $1,200
Prices are subject to current exchange rates and may vary at the time of booking.
PAGE 21
FOR MORE INFORMATION PLEASE CONTACT:
Farnborough International ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD, UK.T: +44 (0) 1252 532800 | F: +44 (0) 1252 376015E: bahraininternationalairshow@farnborough.comfarnborough.com
Civil Aviation Affairs - Ministry of Transportation and TelecommunicationsP.O. Box 586, Manama, Kingdom of Bahrain.T: +973 17 321095 | F: +973 17 321139E: ymahmoud@mtt.gov.bhbahraininternationalairshow.com
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