b2b video marketing
Post on 19-Jun-2015
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Visual Advice: Why you need video in
your B2B marketing.
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Brought to you by…
First, why you should care…
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Videos are 53 times more likely than text pages to appear on page one of search results.
Forrester
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B2B companies using video experience up to
a 36% annual sales increase
Brightcove
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Among internally produced materials, when evaluating a purchase, technology product buyers rank...
Eccolo Media
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People are
5 times more likely to click through on a blog post if it contains video.
Cisco
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Brightcove
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Now that you know why you should deliver video to your B2B audience, here
are some best practices to make the most of your investments...
Second, how to do it…
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1Keep it short.
Wistia
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2Use meta tags.
Tags and transcripts can drive up engagement rates between...
RAMP
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3Tell everyone.
Video in email drove an average of 21% higher conversion rate (CVR) when measured against using only a static image in the email linked to a video on a campaign landing page.
Experian Marketing Services
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3Tell everyone.
And putting video in your press releases can have a dramatic e"ect on viewership rates.
PR Newswire
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4
Provide a relevant destination.
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5Tell a story.
People love stories. Entertainment breaks the ice and makes you appear to be a fun company to work with. And stories get shared, boosting your exposure.
To get the right video content for your next B2B
initiative, visit:
agency .com
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