b-to-c website improvement

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How B-to-C Companies Can Improve Their

Websites

An Overview of The Site Review Report™

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Common Goals for B-to-C Websites Build customer awareness & inspire confidenceIncrease word-of-mouth marketingTurn visitors into referral sources/customersTurn current customers into brand advocates/repeat customers/referral sourcesCreate demand for our productsSell directly online (if e-commerce is enabled)Attract the right customers

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Common Barriers to Website GoalsPerformance: “It’s not working.” Development: “It’s not being built correctly.”Control: “I can’t control it/update it.”Usability: “It can’t be used by customers.” Availability: “It’s not available to customers.”Shareability: “It can’t be shared with others.”Likeability: “It’s not appealing to customers.”

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How to Remove These Barriers A Site Review Report™ is a thorough review of your site to identify barriers & provide recommendations for removing them.Recommendations may include:

New and improved brand message & contentEnhancements to forms & navigationCustomer-focused design & usability modifications

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Additional ResourcesLinks to learn more:

About the problem/solution in generalAbout what a Site Review Report™ containsAbout common mistakes websites makeAbout our company

To contact us:Email: tracy@tracydiziere.comPhone: 602-739-8028 (cell) or 888-789-2072