awaken your superhero: how social media saves lives

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AWAKEN YOUR SUPERHERO

How Social Can Save and Change Lives

Christopher S. Penn

Justice is balance

Villains andheroes share acommon ground

MeansMotiveOpportunity

#INBOUND2013

MEANS MOTIVE OPPORTUNITY

Name these superheroes?

Can read minds anywhere in the world

Can alter reality just by projecting his will

Flawless photographic memory and ability to learn instantly

Endless array of tools and gadgets

Name these superheroes?

Can read minds anywhere in the world

Can alter reality just by projecting his will

Flawless photographic memory and ability to learn instantly

Endless array of tools and gadgets

50 years ago your mobile phone’s capabilities were here

Our technology gives us super hero powers.

#INBOUND2013

MEANS MOTIVE OPPORTUNITY

Examples of Opportunities5

Ushahidi Open Source Software

Be More Heroic School Tours

Finding a missing girl

Helping someone pay for college

Opportunity is waiting.

Heroes are born from darkness because we desperately need someone to light the way.

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MEANS MOTIVE OPPORTUNITY

The enemy is corruption.

The enemy is apathy.

The enemy is cynicism.

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MEANS MOTIVE OPPORTUNITY

Are you ready to awaken your superhero?

@cspennChristopher S. PennVP Marketing TechnologySHIFT CommunicationsSHIFTcomm.comChristopherSPenn.com