aw word of mouth(v nel)

In the age of social media, building buzz has never been more important to brands. But are brands doing it successfully, or are they confusing the social medium and the social message?

In its November 14 issue, Adweek will explore the process of spreading a message via word of mouth, bringing light to the triumphs and failures social media has inspired in this timeless marketing method. This section will highlight both online buzz marketing and the offline methods that seem forgotten due to social media, which brands have the most successful word of mouth campaigns, and the 2011 WOMMY Award winners for the best in word of mouth.

Contact your local sales representative or Vincent Nelson at 212.493.4341 orVincent.nelson@adweek.com

Word of Mouth MarketingBeyond Social Media

PROGRAM DETAILS• Special section in Adweek• Lives on Adweek.com and is searchable• Receive 25 copies of November 14 issue for own use• Showcase 2-3 minute video on Adweek.com• Reach an audience of more than 100,000+

industry influencers RATESFull-page + advertorial page: $15,000 NETFull-page ad: $13,000 NETHalf-page ad: $8,500 NET

ISSuE DATE: November 14

SPAcE cLOSE: November 2

MATERIALS cLOSE: November 8