automotive mobile marketing

What Is SMS Marketing?

• Its the fastest, most convenient way to communicate with potential customers: via their cell phones.

Important Jargon

• SMS: Short Message Service, more commonly known as a “text message”.

• Keywords: The unique identifiers of your text message campaign. This goes in the “message” field.

• Short Code: A static 5 digit “phone number”. This goes in the “to” field.

• Opt-In: When a customer willingly joins your text message marketing campaign

Two Main Ways To Use It

SALES SERVICE

Part 1: Sales

Use different keywords to track the success of TV, Radio, and newspaper ads

Offer coupons, specials and deals

Ask customers to text for more information on a specific model on the lot, such as price or mileage

Here are a few ways to take advantage of mobile marketing for sales:

How Does It Work For Sales?

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You market your keyword and shortcode on POS displays, newspaper ads, radio, television, etc.

You capture the cell phone number of the contacts and they are automatically saved in the platform.

Customers see your campaign and send a text message. They instantly receive a message back.

You can then send out text message blasts to your clients for promotions, deals, etc.

Demo

Getting Started

3We will start you off with three unique keyword phrases for opt in campaigns. These usually combine Your Name with either a descriptive word or a number appended to the end.

Examples:Text PCGSALES to 75674

Text PCGSERVICE to 75674

Text PCG4 to 75674

Getting Started

115The campaign responses can include up to 115 characters of text, spaces, and punctuations. We will craft these messages for you, as long as you give us direction on what campaigns to run.

Examples:

Thanks for texting BMW of Faketown. Show this text to redeem a free oil change. Expires 11/6/2011, valid once.

Getting Started

2PCG will also design two POS display materials for our dealership. This may include:

• Table tops• Banners• Other Materials

You must send over any artwork that’s required for compliance or branding.

Special Notice

You need to market your opt-in campaigns, or they will not work!!!

• Newspapers• Television Ads• POS Materials• Banners• Email Marketing • Websites• Etc.

Part 2: Service

Effortlessly schedule customers for maintenance, oil changes, etc. as soon as they purchase a vehicle

Send individual texts to clients who prefer not to be called

Personalize text messages with clients’ names and other relevant information

Here are a few ways to take advantage of mobile marketing for service:

How Does It Work For Service?

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You create text message templates for oil changes, general service, etc.

You schedule on the built in calendar when the customer is due to receive a text message.

You add customers into the database or have them opt in to send them messages.

The customer can answer your text with a confirmation, and you can continue to communicate easily by text message.

Training

2PCG offers 2 hours of comprehensive training for your staff, split evenly between sales and service training. Additional support will be made available through video support, FAQ’s and by phone/email.

Additional Information

• You will be given a username and password to access the texting platform from your office

• PCG will provide you with simple monthly reports that give you– Number of opted in customers

– Number of opted out customers

– Total texts sent