augmented reality (ar): designing the use case

AUGMENTED

REALITY

DESIGNING

THE USE CASE

1

Rori DuBoff

Managing Director, Head of Content Innovation

Rori.DuBoff@Accenture.com

CREATING USER VALUE

Convenience & Access

Anytime, Anywhere

Visualize & Augment

Anything, Any Format

Rori.DuBoff@Accenture.com | September 2017 2

VISUALIZE AUGMENT

Rori.DuBoff@Accenture.com | September 2017 3

DESIGN THE USE CASE

USER

WHERE:

LOCATION

HOW:

INTERACT/

AUGMENT/

ALTER

WHAT/WHO:

VISUALIZE

WHY:

UTILITY

CREATIVITY

ENTERTAIN

IMPACT:

DATA

ACTIONS

EMOTIONS

Rori.DuBoff@Accenture.com | September 2017 4

• Preview products and places in real-world context

• Personalize & customize engagement

• Easier navigation systems & guided workflow

• Creative tools for expression & sharing

• Environment-based gaming, activity & storytelling

• Enhanced training and collaboration

• Dimensionalise data insights

5

PURPOSE-DRIVEN IDEAS

Rori.DuBoff@Accenture.com | September 2017

6Rori.DuBoff@Accenture.com | September 2017

7

OPPORTUNITY

CATEGORIES

Video Gaming Travel, Tourism &

Transportation

HealthcareReal Estate

Automotive Retail & Marketing Education Entertainment

Rori.DuBoff@Accenture.com | September 2017

Source: emarketer

MOBILE AR GROWTH

100Billion

Value by

2020

Rori.DuBoff@Accenture.com | September 2017 8

AMPLIFYING REACH & ENGAGEMENT

9Rori.DuBoff@Accenture.com | September 2017

THANK YOU

#ARKIT NYC

https://www.meetup.com/ARKit-NYC/

Rori.DuBoff@Accenture.com | September 2017