audiences are disenchanted with traditional media cmpa-conducted poll titled “public’s...

Audiences are disenchanted with traditional media

CMPA-conducted poll titled “Public’s Perceptions of the Media”

So they get ACTIVE:They either create their own media or find niche media communities they trust.

The real power in media has

always been in Trusted Access

to Communities

Today’s difference:

Media power is in a greater

number of hands and niches

of content.

Content PartnersLive and On-Demand

Night ClubsAmerican Dream TownTravel – Seven StarsBeatles ChannelComedy ChannelCollege ChannelReid Stowe - Sea VoyagerSeniorNet – Senior MarketEMIMulti-Cultural Channel

Yoga – Claire Diab/Deepak ChopraArt Smith – Food ChannelCorporations ChannelPhilanthropy ChannelNon Profits ChannelSoap ChannelNational Arts ChannelSingle Channel – Club GetawaySoccer ChannelMusic Channel – Swing Weekly

Specials: UN Peace Day, Water Day, Earth DayKatrina, Dance Parade, International Culture Parade,Teacher Awards, Handicapped Awards, 1000’s of events

Good News Planet – Spanish, Chinese, Japanese, German, Russian…Afro-Centric, Native American Indian

Our Markets

Advertisers who seek to:

Build communities

Increase penetration into niche communities

Nurture their communities of loyal patrons and customers

Strategy

Control media outlets

Focus on Branded Content

Bring in connections with the highest-level decision-makers

(i.e. Good News Broadcast)

Offer capabilities in bricks and mortar and virtual world promotion

Provide cost-effective roll out plans

Describe sources of revenue that outpace costs of delivery

Retain performance rights

Sustain barriers to exit through channel control, search control and rights control

“The Awards Committee recognized that Paul Sladkus has been taking on a very powerful, formidable industry on a global scale. In this regard, he is leveraging his vast media and communications

expertise and credibility to create a paradigm shift in media communications and help make the World a

better place for all.”

Steven Piersanti, President and Publisher

Berrett-Koehler Publishers