"audience engagement through personalization" - filmaster panel at miptv
Post on 17-Oct-2014
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entertainmententertainmentpersonalizedpersonalized
borys@filmaster.comborys@filmaster.com · @michuk · +48 795 185 581 · · @michuk · +48 795 185 581 · http://filmahttp://filmaster.tvster.tvFuture of television by Filmaster:Future of television by Filmaster: http://youtu.be/_SnSs8gWx0c http://youtu.be/_SnSs8gWx0c
Audience Engagement Through PersonalizationMIPTV 2014, Cannes
Personalization
Samsung
50%viewership growth
56% ProSiebenSat.1
Cinemas
15%notification CTR
conversion growth
K11: Nasebands Hochzeit!25
20
15
10
5
Views CTR
HOW DOES IT WORK?
Easy deployment
No software installation
Viewer input External resources
Watchinghabits
Ratings
Facebooklikes
Metacritics
Webresources
Mood
Plotkeywords
Similarmovies
Curation
Cast
Director
Genre
Factual data
Recommendations
Product Placement Personalized Advice
Filmaster’s UniqueKnowledge Base
PERSONALISE INSTANTLYbased on Facebook activity
Borys Musielakborys@filmaster.com+48 795 158 581@michuk
THANK YOU
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